Marketing Manager | THG Nutrition

Overview

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Role:
Marketing Manager

Region: UK

Brand / Business Unit:
Myprotein | Ecommerce

Reporting to:
General Manager

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, My vitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.

The Regional Marketing Manager (UK) will be responsible for developing and delivering the marketing strategy for a specific region, ensuring all marketing activity aligns with commercial objectives and brand priorities. This role acts as the regional lead across marketing planning, budget ownership and channel coordination, working closely with teams across paid media, CRM, social, influencers, partnerships, marketplaces and retail. You will play a key role in translating global brand strategy into locally relevant campaigns and activations, ensuring we maximise growth opportunities within the region.

As a Marketing Manager for Myprotein You’ll:

• Own the regional marketing strategy aligned with commercial targets and growth objectives.
• Develop annual and quarterly marketing plans to support revenue, customer acquisition and brand growth.
• Identify regional opportunities across channels, partnerships and campaigns to accelerate growth.
• Own the full customer cycle covering awareness, consideration, acquisition, engagement, retention.
• Ensure alignment with global brand strategy while tailoring campaigns to local market dynamics.
• Ensure regional marketing activity supports wider commercial and distribution strategies.

• Own the regional marketing budget, ensuring efficient allocation across channels and campaigns leveraging marketing measurement tools.
• Monitor marketing performance against ROI, COS, CAC, New Customers and revenue targets.
• Work closely with finance and commercial teams to optimise investment and drive profitability.
• Collaborate with channel specialists across:
  Paid Media, CRM, Influencer & Affiliates, Organic Social, Partnerships, Marketplaces, Retail activations.
• Translate regional strategy into coordinated channel plans that drive impact across the customer journey.
• Coordinate cross-channel campaigns and brand activations.
• Ensure all activity supports customer acquisition, retention and revenue growth.

• Track and analyse marketing performance across the region.
• Use data and insights to optimise campaigns and investment decisions.
• Provide regular performance updates and strategic recommendations to senior stakeholders.
• Leverage insights from brand health and consumer surveys to take actions to improve brand health metrics for the region.
• Manage & grow customer-covering referrals, retention, advocacy & CLV optimisation strategies.

• Experience working in ecommerce, consumer brands or high-growth digital environments
• Strong understanding of performance marketing and digital channels
• Experience managing marketing budgets and campaign ROI
• Ability to work cross-functionally with multiple stakeholders
• Highly analytical with strong data-driven decision making
• Excellent project management and organisational skills
• Passion for health, fitness, nutrition or lifestyle brands preferred

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t…