Marketing Manager - Lavish Alice

About Lavish Alice

Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.

We’re looking for a dynamic, strategic, and hands on Marketing Manager to support the amplification of Lavish Alice’s brand presence across the digital landscape
-blending aspirational storytelling with social, PR, and performance marketing to drive global visibility.

This role is perfect for someone who lives and breathes fashion, is plugged into the pulse of pop culture, and knows how to spark meaningful digital conversations that translate into real-world brand engagement. You’ll play a pivotal role in shaping and executing full-funnel marketing strategies, from social and influencer marketing to campaign launches, content planning, and brand partnerships. Reporting into senior leadership, you’ll directly influence Lavish Alice’s growth and global brand impact.

• Plan and execute integrated marketing campaigns aligned with key product launches, trading goals, and seasonal moments
• Manage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channels
• Collaborate cross-functionally with design, creative, and digital teams to align marketing with commercial priorities
• Track performance and customer behaviour, adapting strategies in real time to drive traffic and conversion

• Own and execute the social media strategy across Instagram, Tik Tok, Facebook, Pinterest, and emerging platforms
• Develop compelling content ideas that reflect our brand DNA and tap into cultural trends
• Collaborate with the creative team to produce on-brand assets that engage and convert
• Lead community management and ensure a consistent, engaging brand voice
• Monitor platform trends, algorithm changes, and competitor activity
• Manage and support in-house and external content shoots
• Analyse performance and deliver weekly reports with actionable insights

• Own the influencer relationship lifecycle from outreach to gifting and reporting
• Build and maintain relationships with influencers, stylists, and media contacts aligned with our brand values
• Manage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand moments
• Coordinate influencer and PR events, ensuring strategic guest lists and maximum coverage
• Support press and celebrity stylist outreach for red carpet and TV opportunities
• Assist with crafting press releases and brand-aligned copy for product launches and campaigns
• Track influencer performance across engagement, conversion, and ROI metrics

• Write elevated, on-brand copy for captions, blog posts, product descriptions, and email content
• Ensure all content reflects Lavish Alice’s sophisticated, confident tone of voice
• Optimise content for SEO to improve organic visibility and reach
• Collaborate with the CRM team on targeted, high-performing email campaigns
• Work with performance marketing teams to align organic and paid strategies
• Support SEO and digital marketing alignment across all touchpoints

• Use performance insights across campaigns, influencers, and channels to inform data‑led decisions
• Monitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectiveness
• Produce weekly and monthly reports for senior leadership with clear, actionable recommendations

• 4+ years’ experience in a fashion marketing role.
• Background in e‑commerce or DTC, ideally with Shopify experience
• Ability to set, monitor, and achieve clear KPIs that align marketing efforts with business objectives
• Deep understanding of fashion, social media trends, and influencer culture
• Experience managing campaigns end‑to‑end from ideation…