Senior Paid Media Executive - Myvitamins

Division

Location

UK, Manchester

Job Type

Full-time

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more.

Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, My vitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real.

These are the values that drive our team through every day.

At THG, you’ll join a fast-paced and innovative team driving the growth of leading health and wellness brands, including My vitamins and Myvegan. You’ll gain exposure to international markets, lead high-impact projects, and collaborate across divisions in a dynamic and entrepreneurial environment. With THG’s culture of progression, you’ll have the opportunity to develop your career while shaping the future of digital commerce

• Own the full paid media strategy across
  
  Paid Social (Meta, Tik Tok, Pinterest, You Tube) andPaid Search (Google Ads, Bing) to deliver growth against key commercial KPIs (CAC, ROAS, revenue, LTV).
• Develop always-on,seasonal, andbrand campaign plans, ensuring budget allocation aligns with business priorities and promotional calendars.
• Define the channel mix and spend allocation, optimising performance across upper and lower funnel activity.
• Conduct competitor benchmarking and market analysis to inform channel strategy and creative direction.

Support on end-to-end management of Meta Ads, Tik Tok Ads and Snapchat — from campaign setup to performance reporting.

Build and manage audience strategies, including prospecting, retargeting, and lookalike segments.

Partner with the creative team to brief and testhigh-performing paid social assets, using data insights to inform messaging, visuals, and formats.

Continuously test creative variations, placements, and formats to maximise CTR, conversion rates, and efficiency.

Stay ahead of paid social trends, algorithm updates, and new platform opportunities.

Work closely with Brand Marketing, CRM, Creative, and eCommerceteams to ensure an integrated, consistent customer journey.

Brief and manage external media partners, agencies, and platforms.

Support the Head of Marketing in forecasting media spend and aligning with commercial goals.

Champion test-and-learn culture across all paid channels.

• Minimum 2+years in paid media / digital advertising roles.
• Experience working across Ecommerce & Paid Social teams
• Hands-on experience with major paid acquisition channels:
  Google…