Senior Affiliates & Influencer Manager

Senior Affiliates & Influencer Manager | Social-First Lifestyle Brand | Manchester | Salary up to £55k Basic A fast-scaling, social-first lifestyle consumer brand is looking to appoint a Senior Affiliates & Influencer Manager to lead and scale its Tik Tok Shop affiliate strategy across the UK and US. This is a business built natively for social commerce, with Tik Tok Shop already established as a major revenue driver and core growth channel.

The brand operates at the top end of platform performance and offers a rare opportunity to shape how a high-impact channel evolves as the business continues to scale internationally. The environment is fast-paced, entrepreneurial and highly collaborative, with genuine autonomy for senior hires to influence strategy, structure and long-term channel direction. The Senior Affiliates & Influencer Manager will own Tik Tok Shop affiliate strategy end-to-end, with responsibility for driving performance through creator partnerships  responsibilities include:
Leading and executing Tik Tok Shop affiliate strategy across the UK and US Building, managing and scaling influencer relationships through mass seeding Driving revenue via creator partnerships rather than paid retainers (initially) Optimising creator output, content quality and conversion performance at scale Reducing inefficiencies in PR gifting spend through improved targeting and creator selection Working closely with Tik Tok account managers and platform partners Supporting Tik Tok Shop as a primary revenue channel Managing and developing a junior Influencer Manager Helping shape the future evolution of the influencer model, including longer-term retainer partnerships This role will suit a Senior Affiliates & Influencer Manager who is deeply embedded in the Tik Tok ecosystem and comfortable operating in a high-volume, performance-led environment.

The successful candidate will bring:
Proven track record of managing Tik Tok Shop Strong native understanding of Tik Tok as both a content and commerce platform Deep knowledge in influencer marketing, mass seeding and creator relationship building A performance mindset, with the ability to scale output without sacrificing quality Experience working directly with Tik Tok account managers Confidence leading strategy while remaining close to execution Knowledge across other social platforms is a bonus, but Tik Tok-native expertise is essential.

This is a standout opportunity for a Senior Affiliates & Influencer Manager to take ownership of a flagship social commerce channel within a highly credible lifestyle brand, with clear scope for impact, progression and team growth. BH35358