Digital Marketing Executive

Our client is an ethical sustainability eCommerce brand in the Food & Beverage space.

They work in genuine partnership with their suppliers, forming long-term relationships that support shared growth and actively strengthen Fair Trade practices. For this business, sustainability isn’t optional, it’s essential and is fundamental to how they operate, every single day.

This is a business built with purpose. The people who grow the products have a real voice in the business, share in its success, and help shape key decisions. That’s what responsible, modern trade looks like.

Every product reflects a commitment to doing things better, championing supplier communities, protecting the land, and delivering exceptional quality. It’s meaningful work, with real impact, and a chance to be part of something that genuinely makes a difference.

The Digital Marketing Executive delivers day-to-day digital activity for the brand, bringing campaigns and storytelling to life across social media, email, and website.

You’ll manage the brands organic social, support across wider digital campaigns including email and website – creating content and brand concepts across these platforms.

Key channels:
Social Media (Meta, Instagram & Facebook), Email marketing (automation & personalization), Website Management, and Paid Media activity. Pushing the brand and content creation across all.

Social Media

• Manage the creation of organic social content across social media platforms
• Plan and schedule in line with brand tone and campaign calendar
• Support influencer and partnership activations as directed by the Communications Manager

Email & CRM

• Work with the Marketing Manager to plan email content (newsletters, product launches, offers)
• Work with digital agency to build, schedule, and test marketing emails
• Track performance metrics (open rate, CTR, conversions) and share insights

Website & SEO

• Update on-site content (blogs, landing pages, product copy) to support campaigns
• Work with agency to manage SEO initiatives through keyword research, on-page optimisation, and content development.
• Liaise with the Ecommerce Manager to ensure content is accurate and aligned with website strategy.

Analytics & Insights

• Analyse weekly consumer insights to drive site performance, provide insights and recommendations to improve campaign effectiveness and ROI.
• Produce monthly social and email performance reports.
• Support Marketing teams with campaign results and content insights

• Enthusiasm for sustainability, ethical business missions
• Experience in digital marketing, ideally within a ecommerce or consumer brand
• Skilled at managing and scheduling social media content
• Strong copywriting and content creation skills
• Experience with email marketing and CRM platforms (e.g. Klaviyo)
• Ability to analyse data and report on campaign performance
• Skilled in graphic design, video editing, and content creation tools (Canva)

• Knowledge of paid and organic digital channels, including social media and search.
• Understanding of SEO principles and content best practices.
• Experience with e-commerce platforms (e.g. Shopify).