Senior Marketing Executive

Senior Marketing Executive

Salary: Up to £35,000 per annum

Hybrid Working: 2 days onsite, 3 days remote

In this role you will provide direct support to the Retail Marketing Manager, delivering and supporting the design of Bupa's Footprint expansion growth. You will aid local marketing activity to maximise revenue and customer profitability through existing and new Bupa Clinics, and look for ways to maximise the customer experience both inside the health centre and at all customer touchpoints. You will develop a local marketing strategy and plan initiatives for Bupa Health Centres and the product portfolio, and establish effective working relationships with centre managers, operations teams, bookings team, Insight, Data, PR, Digital, Brand and other members of the Marketing Department to share knowledge and plan holistic campaigns.

• Assist in the delivery of localised marketing campaigns, communicating activity and performance to centres and other stakeholders.
• Plan, develop and implement marketing plans and support reactive marketing material.
• Keep the wider marketing and product team up-to-date, improving communication processes.
• Champion Bupa’s full product range, the brand, the customer and the centres’ needs through all communications, and attend meetings with key stakeholders to understand current up-sell and cross-sell activity and identify future local opportunities.
• Work with stakeholders to keep customer experience at the forefront of activity and explore opportunities to enhance it.
• Maintain cost efficiencies and update the local marketing budget.

• Full mix marketing experience (traditional and digital).
• Understanding of analytics and measurement tools.
• Consumer Marketing experience.
• Previous experience in a marketing role.
• Qualification in Marketing (CIM or degree) – desirable.
• Good time management and organisational skills.
• Strong communication and people skills.
• Keen eye for detail.
• Investigative nature.

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage everyone to “Be you at Bupa”, champion diversity, and understand the importance of our people representing the communities and customers we serve.

We especially encourage applications from people with diverse backgrounds and experiences. As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll treat you fairly and offer reasonable adjustments in our recruitment process as needed.

• 25 days holiday (pro-rata), increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind.
• Enhanced pension plan and life assurance.
• Support with travel costs via a season ticket loan or Cycle2
  
  Work.
• Company Performance-based bonus.
• Full induction and training provided.
• Onsite gyms or local discounts if no onsite gym available.
• Various other benefits and online discounts.
• Career development opportunities within Bupa.
• Option to join dental insurance scheme at a discounted rate.
• Access to our Digital GP platform on your mobile.
• Emotional wellbeing support.
• Access to family mental health line.
• Financial wellbeing channels.
• Support for carers.

Full time

PR, Marketing & Brand

Bupa Place, Salford Quays