Senior Director, Marketing EMEA

Senior Director, Marketing EMEA

Location: Hybrid, Manchester, UK

Employment Type: Full-Time

The Senior Director, Marketing EMEA, will provide strategic direction and leadership for all field marketing initiatives across our EMEA markets. This role will work closely with global sales and marketing teams to develop and execute targeted marketing programs aimed at driving demand and accelerating sales pipeline in various regions. The ideal candidate will possess a deep understanding of regional market nuances, a passion for crafting localized marketing strategies, and a data-driven mindset.

As a key member of the EMEA leadership team, this role will shape regional go‑to‑market strategy, influence global decision‑making, and drive transformational growth across diverse markets.

• Own the EMEA field marketing strategy aligned to company growth priorities, global marketing plan, and regional sales objectives.
• Act as the senior marketing leader for EMEA, representing the region in global planning, prioritization, and investment discussions.
• Balance global consistency with strong regional and market‑level nuance across diverse EMEA geographies.
• Understand regional nuances, customer segments, and market dynamics to tailor marketing strategies for maximum effectiveness.
• Advise executive leadership on regional opportunities and partner with Product Marketing on competitive landscape.

• Build a high‑performing organisation that scales with business growth.
• Champion innovation and thought leadership in regional marketing.
• Enable team with the skills needed to develop customised programs that meet the needs of the region.
• Foster a collaborative environment and ensure clear communication between the central marketing team and regional teams.
• Create a dynamic organisational structure that supports the needs of today while preparing for the scale needed as we grow.

• Lead or collaborate on the planning, development, and execution of integrated, localized marketing programs across multiple channels. This includes owning regional initiatives such as events, webinars, seminars, and partner activities, while also adapting and executing centrally managed programs from corporate—such as digital campaigns, account‑based marketing (ABM), paid media, email marketing, and social engagement—to ensure alignment with global strategy and regional business objectives.
• Work closely with the sales teams to ensure alignment between marketing programs and sales strategies.
• Raise the bar on program quality, scalability, and repeatability across the region.

• Serve as a strategic partner to EMEA business team, Sales & Rev Ops, Growth Marketing teams, Product Marketing, and Partner teams.
• Collaborate with finance and regional sales leadership on planning, forecasting, investment decisions and quarterly business reviews.
• Ensure tight alignment between global marketing strategy and regional execution.

• Own EMEA marketing’s investment strategy and influence global investment decisions.
• Be accountable for field marketing’s contribution to pipeline creation, acceleration, and expansion in EMEA.
• Partner closely with EMEA Sales leadership on account planning, strategy, and quarterly execution.
• Establish clear success metrics and performance targets; use data to continuously optimise program mix and impact.
• Operate with a strong ROI mindset—connecting spend, activity, and outcomes.
• Monitor, analyse, and report on the performance of EMEA field marketing campaigns.
• Continuously refine strategies based on data‑driven insights and feedback.
• Establish, monitor and deliver on OKRs.

• Develop and manage the budget for international field marketing activities.
• Ensure optimal allocation of resources across regions and campaigns.

• Build and maintain relationships with international vendors, partners, and event organisers.
• Negotiate contracts and agreements to maximise value and ROI.

• Bachelor’s degrees in marketing or business…