Brand & Product Marketing Manager

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Product Marketing Manager (Go to Market) – THG Nutrition. Reporting to Associate Marketing Director. Role location: THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF
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As Product Marketing Manager you will play a critical role in bringing Myprotein products to market, owning product positioning, messaging and go-to-market strategies across key categories. You will act as the bridge between Product, Brand, Commercial and Marketing teams, ensuring that every product launch is insight-led, commercially impactful and brand-consistent across all channels and markets. This role is ideal for a strategic yet hands-on marketer who thrives in a fast-paced, global environment and is passionate about health, fitness and consumer-led storytelling.

• Own product positioning, value propositions and messaging frameworks across assigned categories.
• Translate product features, nutritional science and innovation into compelling consumer-facing narratives.
• Develop and maintain product architecture, naming conventions and portfolio logic.
• Lead end-to-end go-to-market planning for new product launches, renovations and limited editions.
• Create comprehensive launch toolkits, including messaging, FAQs, claims, imagery guidance and channel priorities.
• Partner with Campaigns, Brand, CRM, Influencer, PR and Paid Media teams to ensure flawless execution.
• Act as the key marketing partner to Product Development, Innovation, NPD and Commercial teams.
• Influence product roadmaps using customer insights, market trends and competitive analysis.
• Work closely with Regional and International teams to localise launches where required.
• Leverage customer data, research and performance insights to inform product strategy and messaging.
• Monitor category trends, competitor activity and emerging consumer needs.
• Use post-launch analysis to optimise future launches and product performance.
• Support commercial planning through clear articulation of product benefits and key selling points.
• Track launch performance against KPIs including sales, conversion, engagement and awareness.
• Continuously optimise messaging and channel strategies based on performance data.

• Proven experience in Product Marketing, Brand Marketing or Go-to-Market roles, ideally within FMCG, nutrition, beauty or lifestyle brands.
• Strong experience delivering end-to-end product launches in a fast-paced environment.
• Excellent stakeholder-management skills with the ability to influence cross-functionally.
• Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
• Data-driven mindset with experience using insights to shape strategy and execution.

• Experience with in sports nutrition, health & wellness or performance-led brands.
• Exposure to global or multi-market product launches.
• Understanding of e-commerce and DTC business models.

• Access bespoke development programmes designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme delivered in partnership with an industry-leading training provider.

• 25 days annual leave plus bank holidays.
• Birthday off.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy-back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

• Access face-to-face and virtual appointments with our in-house GP.
• Access our 24/7 Employee Assistance Programme (EAP) provided by Bupa.
• State-of-the-art on-site gym.
• Access to our on-site physio.

• Save up to 12% on the cost…