Ecommerce & Marketing Executive; SEA - Nutrition

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more.

Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Senior Marketing Executive - TW+SEA

Head of Marketing Asia

Myprotein

THG HQ, WA15 0AF
- Fully office based

This is an exciting opportunity to join Myprotein Asia as a Marketing Executive, playing a critical role in driving brand growth, customer acquisition, and commercial performance across the Taiwan, Singapore and Hong Kong market.

You will be responsible for developing and executing full-funnel marketing strategies across multiple channels, working closely with Trading, Asia Brand, and Global teams to deliver impactful, locally relevant campaigns. This role offers strong ownership across key marketing levers including paid media, influencer marketing, affiliates, social, PR, and partnerships.

Sitting within a fast-paced, collaborative Asia team, you will lead campaign execution from planning to performance review, ensuring all activity aligns with brand strategy, commercial objectives, and regional guidelines. You'll have the opportunity to showcase your strategic thinking, creativity, and analytical skills while making a tangible impact on Myprotein's growth in Taiwan and SEA markets.

• Drive overall growth of Myprotein across the Taiwan, Singapore and Hong Kong markets, supporting brand awareness, customer acquisition, and revenue objectives.
• Develop and execute always-on (evergreen) marketing channel strategies to sustainably grow the brand and acquire new customers.
• Analyze local marketing trends, consumer behavior, and platform insights to continuously enhance marketing effectiveness and channel performance.

• Collaborate closely with the Trading team to plan and execute effective commercial campaigns and sales promotions, including monthly sales and local sales campaigns.
• Lead local go-to-market (GTM) execution for new product development (NPD), following Asia Brand team guidelines and timelines.
• Localize and adapt global and Asia‑led marketing campaigns to ensure cultural relevance and strong local resonance.

• Own and manage Paid Media activity, including asset creation, media planning, budget monitoring, and performance optimization. (Paid social, Paid search, Line and other programmatic ads)
• Manage and grow the Influencer Marketing channel, including strategy development, influencer selection, briefing, and performance tracking, as well as day‑to‑day management of influencer representative.
• Own the Affiliate channel, working with partners to drive incremental growth and optimize performance.
• Manage Organic Social and PR activity, ensuring consistent brand messaging and strong local engagement, and oversee external social representative.
• Identify, develop, and execute…