Global Head of Brand Marketing Fitness Apparel

Global Head of Brand Marketing [Fitness Apparel]

[This position requires relocation to Dubai]

We are seeking a Head of Brand Marketing to define and lead the brand vision for a fast-growing, global performance and lifestyle apparel brand
. This role owns how the brand is positioned, experienced, and culturally relevant across international markets.

You will shape brand strategy, campaigns, social presence, community, and partnerships—ensuring the brand builds a deep emotional connection while scaling consistently across regions.

Brand Strategy & Expansion

• Own and evolve global brand positioning with room for local cultural relevance.
• Build long-term brand equity and ensure a premium, aspirational perception.
• Define brand voice, identity, and creative standards across markets.

Campaigns & Creative Direction

• Lead integrated brand campaigns that drive awareness, affinity, and loyalty.
• Set the creative bar and storytelling direction across all brand initiatives.
• Translate cultural insight and business goals into high-impact creative briefs.

Social & Content

• Build content systems that drive engagement, relevance, and organic growth.
• Use data and insight to refine storytelling and formats continuously.

Community, Events & Partnerships

• Build a strong brand community that feels like a movement.
• Lead events, experiences, and cultural activations.
• Own influencer and partnership strategy across key markets.

Brand Investment & Measurement

• Own brand marketing budgets and optimize long-term impact.
• Track brand health, campaign effectiveness, and cultural relevance.

• 10-15 years of experience in brand marketing or brand leadership roles.
• Background in fashion, fitness performance, lifestyle, or culture-led consumer brands.
• Proven experience scaling brands across multiple international markets.
• Deep cultural and social media fluency (Instagram, Tik Tok, You Tube).
• Strong creative judgment, taste, and ownership mentality.
• Community-first mindset with a focus on loyalty and emotional connection.

• Executive

• Full-time

• Marketing

• Retail Apparel and Fashion
• Fashion Accessories Manufacturing

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