Marketing Automation Manager - Comms

# Marketing Automation Manager - Comms## Job Introduction
** What you’ll be doing
** Using Salesforce Marketing Cloud, you’ll design and manage automated journeys that enhance customer experience, drive engagement, and support business growth.

This role is ideal for a strategic communicator with hands-on experience in marketing automation, audience segmentation, and lifecycle messaging. You’ll collaborate across teams to ensure communications are timely, relevant, and aligned with business goals.
** What we’re looking for
** To be successful in this role you will need to have a proven track record in the following areas:
* Experience with
** Marketing Automation platforms
** such as Salesforce Marketing Cloud, Responsys, Marketo, or Emarsys
* Strong understanding of
** email marketing**,
** lead generation**, and
** inbound marketing best practices
*** Basic proficiency in
** HTML/CSS
*** Passion for digital marketing and CRM innovation
* Strong problem-solving skills and creative thinking
* Experience managing projects from concept to completion
* Ability to interpret and manipulate large datasets
* High attention to detail, accuracy, and persistence
* Commitment to thorough QA processes and efficient team resourcing
* BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates.
* BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.

As
** Marketing Automation Manager** –
** Communications**, you will lead the development and execution of BPP’s digital communication strategy, delivering targeted, data-driven messaging across the customer lifecycle.

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* ** Salary
* * Competitive
* ** Frequency
* * Annual
* ** Job Reference
** bppuniversity/TP/26195/1219
* ** Contract Type
** Permanent
* ** Closing Date
** 04 February, 2026
* ** Job Category
** Marketing
* ** Business Unit
** Marketing
* ** Location
* * Remote/ UK & Ireland or Hybrid working (Manchester/London/ Dublin) , United Kingdom
* ** Posted on
** 05 January, 2026
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