EMEA Regional Strategic Marketing Manager

Job Title:

Regional Strategic Marketing Manager, EMEA

Reports to:

Global Head of Strategic Marketing and Customer Experience

Location:

Manchester Site - EMEA Travel requirements

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting‑edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints.

Together, we’re creating a legacy that goes beyond business—one that's changing the world for the better.

The Regional Strategic Marketing Manager, EMEA is a member of the Customer Experience team and is a direct report of the Global Director Customer Experience and works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. Also, responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, lead generation, critical promotional marketing activities, digital communications, and customer acquisition within the industry.

This role requires a deep understanding of products, market dynamics, customer behaviour, and competitor activity.

The role is based in Manchester and with travel across EMEA region, as required.

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Conduct market analysis to identify trends, opportunities, and competitive threats.
• Define and manage marketing budgets and ROI tracking.

• Strengthen brand identity and ensure consistent messaging across all platforms.
• Manage digital presence including SEO, social media, website, and email campaigns.
• Coordinate the development of marketing materials (brochures, datasheets, case studies, etc.).

• Plan and execute demand generation campaigns to attract prospective customers.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Use CRM and marketing automation tools to track leads and engagement.

• Launch and promote products and solutions effectively.
• Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs).
• Develop product positioning, messaging, and training materials for the sales team.

• Organize and participate in trade shows, exhibitions, webinars, and promotional events.
• Build and maintain relationships with vendors, media partners, and industry associations.

• Monitor industry trends, customer feedback, and competitor strategies.
• Provide insights and reports to senior management for strategic decision‑making.

• Strong understanding of systems and market.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyse data and derive actionable insights.
• Strong leadership and team collaboration abilities.
• Familiarity with CRM and marketing automation tools (e.g., Hub Spot, Salesforce).

• Increase in lead generation and conversion rates.
• Growth in market share and brand awareness.
• ROI on marketing campaigns.
• Website traffic and engagement metrics.
• Successful product launches and promotions.

• Bachelor's degree in Marketing, Business Administration, or a related field (Engineering background in HVAC/Mechanical is a plus). MBA in Marketing preferred.
• Substantial work experience in brand…