Senior Influencer Executive

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Description

You are familiar with Debenhams' high street heritage. Since 2021, the brand has evolved to become Britain’s leading online department store. We create designer collaborations, launch new brands and shape the retail landscape. Debenhams is more than a department store – we are an institution. Our future is just beginning and we need talented people to help us go there.

We are seeking a creative and commercially minded Senior Influencer Executive to deliver high‑impact influencer marketing campaigns across fashion, beauty and lifestyle. You will work within the Brand Marketing team, take ownership of campaign execution, support strategy, optimise performance and mentor junior members.

• Lead end‑to‑end execution of influencer campaigns across Instagram, Tik Tok, You Tube and emerging platforms
• Source, negotiate and manage relationships with influencers and creators across multiple tiers
• Own campaign timelines, budgets, contracts, gifting and content approvals
• Brief influencers clearly to deliver high‑quality, on‑brand content
• Track content usage rights and support paid amplification and whitelisting where required
• Analyse campaign performance and produce clear reporting with actionable insights
• Identify opportunities to optimise influencer strategy based on data, trends and audience behaviour
• Support and mentor junior team members or executives where applicable
• Stay ahead of social trends, platform updates and competitor activity

• 3+ years proven experience in influencer marketing or social media, ideally within fashion, beauty or e‑commerce
• Strong understanding of creator culture, platforms and performance metrics
• Experience managing influencer relationships, negotiations and contracts
• Highly organised with excellent communication and stakeholder management skills
• Confident working with data, reporting tools and campaign analysis
• Commercial mindset with a test‑and‑learn approach

• Opportunity to participate in share schemes
• Flexible core hours and ad‑hoc working times
• Well‑being benefits
• Up to 40% discount on all Debenhams brands
• Next‑level social calendar
• Work in a buzzing atmosphere wherever you are – HQs in Manchester and London with offices globally (some dog friendly!)

• Mid‑Senior level

• Full‑time