Senior Brand Marketing Manager

Senior Brand Marketing Manager – THG Ingenuity

Apply to the Senior Brand Marketing Manager role at THG Ingenuity.

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end‑to‑end tech platform consists of three products:
THG Commerce
, THG Studios and THG Fulfilment
. Each product provides a single, unified solution that overcomes challenges and supports brands in moving directly to consumers. Our client portfolio includes globally recognised brands such as Coca‑Cola, Nestle, Elemis, Homebase and Proctor & Gamble.

The Senior Brand Marketing Manager is responsible for planning, developing, implementing and managing the end‑to‑end brand marketing strategy for the Hale Country Club & Spa and King Street Townhouse Hotel.

• Provide strategic leadership to shape and drive the long‑term brand vision for each luxury property within the THG Experience portfolio.
• Lead a small team in delivering brand strategy from ideation to execution, developing cohesive and elevated brand identities, storytelling and creative direction.
• Develop and execute comprehensive marketing strategies that enhance brand equity, increase awareness and support commercial goals including customer acquisition, guest retention and revenue growth.
• Oversee multi‑channel brand programmes, establishing strategy, forecasts, budgets and measurement frameworks to ensure strong performance across all touchpoints.
• Own the delivery of marketing and brand projects from start to finish – leading cross‑functional collaboration, managing stakeholder communication and leveraging internal teams.
• Review and support the creation of luxury‑standard content across all mediums, providing hands‑on creative input and brand guardianship.
• Partner with commercial, operations, guest experience and digital teams to understand target audiences, emerging market trends and the competitive landscape – ensuring brand activity is insight‑led.
• Direct the development and execution of compelling multi‑channel campaigns, including digital, social, email, partnerships, print, brand collaborations and video.
• Generate innovative brand strategies and initiatives to elevate portfolio visibility and attract high‑value guests to each property.
• Lead annual and monthly planning cycles, ensuring alignment and cross‑department collaboration with the Sales team and timely project delivery. Analyse marketing performance and provide data‑driven recommendations to enhance ROI.
• Monitor key brand and marketing metrics, delivering regular reports and actionable insights to senior stakeholders.
• Stay ahead of luxury hospitality trends, industry developments and emerging technologies to maintain competitive advantage and drive continual brand innovation.
• Continuously review and optimise workflows, processes and team operations to increase efficiency and elevate creative output.
• Ensure all brand communications across touchpoints are aligned, consistent, on‑brand and grounded in delivering exceptional guest experiences.
• Identify trends and insights and optimise spend and performance based on the insight.
• Utilise strong analytical ability to evaluate end‑to‑end customer experience across multiple channels and client touch points.
• Other tasks or duties as assigned.

• Strong commercial understanding of the luxury hospitality sector.
• Proven ability to lead a creative and marketing team toward a shared mission.
• Strong organisational skills with the ability to prioritise and structure team delivery in a fast‑paced environment.
• Excellent communicator – can give clarity and set direction.
• Exceptional writing, editing and brand storytelling skills.
• Critical thinker with strong problem‑solving skills.

• Strong leadership with the ability to guide both creative and strategic functions.
• Passionate about delivering exceptional, elevated brand experiences.
• Collaborative team player.
• Creative thinker.
• Organised and detail‑oriented.
• Assertive, proactive and brings a positive "can‑do" attitude to every challenge.