Influencer Executive - Myprotein

Overview

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOK FANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Influencer Executive - Myprotein UK

Reporting to:
Influencer Manager

Location:

THG HQ, Manchester (WA15 0AF
) - Fully Office-Based

About THG Nutrition

Myprotein is THG's largest and most established brand. You ll find an unrivalled passion across the team, from product development and marketing to logistics and PR, all working together to deliver rapid global growth in a fast-moving industry. Innovation, creativity, and collaboration are at the heart of everything we do, driving Myprotein to become the #1 sports nutrition brand in the world.

As an Influencer Marketing Executive for Myprotein UK, you ll play a key role in developing and executing influencer campaigns that build brand awareness, drive acquisition, and enhance loyalty across the UK market. You ll work closely with a diverse range of fitness, health, and lifestyle influencers, from micro-creators to elite athletes, to deliver impactful, performance-led campaigns that align with our brand goals.

This is an exciting opportunity to work in a fast-paced, global brand environment, collaborating cross-functionally with social, content, PR, and campaign teams to deliver best-in-class influencer activations that inspire and engage our audience.

As Influencer Executive, you ll:

• Identify, recruit, and manage influencer partnerships across fitness, sport, and lifestyle categories to drive awareness and sales for Myprotein.
• Support the Influencer Manager in developing and executing the UK influencer strategy, ensuring alignment with key campaign and commercial objectives.
• Manage influencer outreach, negotiation, briefing, and end-to-end relationship management, including product seeding and payment processing.
• Maintain and update the UK Influencer Database to ensure efficient tracking, communication, and performance monitoring.
• Contribute to creative campaign development, supporting the production of authentic, on-brand content that resonates with our core consumer.
• Analyse and report on influencer performance using data tools such as Excel, Google Analytics, and internal reporting platforms, delivering actionable insights to improve future campaigns.
• Collaborate closely with cross-functional teams (Social, Content, PR, Campaigns, and Digital) to ensure influencer activations are fully integrated within the wider marketing strategy.
• Support PR and brand event execution, including influencer attendance, coordination, and post-event reporting.

• 1-2 years experience in influencer marketing (Advantageous if within the sports nutrition, health, or fitness industry)
• Understanding of how influencer content drives brand awareness, engagement, and commercial performance.
• Strong grasp of social media platforms (Instagram, Tik Tok, You Tube, etc.) and emerging influencer trends.
• Excellent communication, negotiation, and organisational skills.
• Confident working with data and reporting tools to measure performance and ROI.
• A proactive self-starter with strong attention to detail and the ability to meet deadlines in a fast-paced environment.
• Genuine passion for fitness, health, and social media, and an understanding of the Myprotein brand and community.

Career Development

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don t want to work on your birthday? We don t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on…