Assistant Brand Manager - Myvitamins

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOK FANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

About THG Nutrition:

THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, My vitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more.

Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition movement forward.

Job Title:
Assistant Brand Manager

Reporting to:
Head of Brand

Location: THG HQ (WA15 0AF
) Office based

About the role - Assistant Brand Manager - My vitamins:

The Assistant Brand Manager will play a key role in supporting the execution of the brand strategy for My vitamins, driving awareness, engagement, and sales across all channels. Working closely with the General Manager for My vitamins and a dotted line into Head of Brand, you’ll help manage day-to-day brand activity, assist in developing marketing campaigns, support new product launches, and ensure the brand continues to grow and resonate with customers globally.

Key Responsibilities:

• Support the Myvits team in developing and executing annual brand plans.
• Assist in the planning, coordination, and delivery of integrated marketing campaigns across digital, social, PR, and retail channels.
• Work with internal teams (creative, influencer, performance marketing, eCommerce, and trading) to deliver best-in-class brand activations.
• Conduct competitor and market analysis to identify trends, insights, and opportunities for brand growth.
• Support in the management of the NPD (New Product Development) process, including product positioning, packaging, and go-to-market strategy.
• Monitor and analyse campaign and product performance, providing regular reports and insights to inform future planning.
• Assist in budget tracking and supplier coordination for marketing initiatives.
• Champion brand consistency across all touchpoints, ensuring tone, visuals, and messaging align with brand identity and values.

Skills & Experience Required

• Degree in Marketing, Business, or a related field (or equivalent experience).
• 2 years’ experience in brand management, marketing, or product management—ideally within FMCG, beauty, wellness, or eCommerce.
• Strong understanding of digital marketing channels and consumer behaviour.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication, organisation, and project management skills.
• Creative thinker with a passion for health, wellness, and lifestyle trends.
• Proficient in Microsoft Office Suite; familiarity with analytics or reporting tools (e.g., Google Analytics) is a plus

What’s in it for me?

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Access face-to-face and virtual appointments with our in-house GP.
• Access…