Head of Marketing TfGM Piccadilly Place Posted

Overview

Do you want to lead the creative firepower behind the Bee Networkbuilding standout, integrated campaigns that help more people choose public transport, support Vision Zero and make everyday journeys better across Greater Manchester? You’ll set the marketing vision, inspire multi-disciplinary brand, creative and digital teams, and deliver high-profile campaigns that genuinely matter to the region. You’ll also help bring rail into the next chapter of our integrated transport journey, a once in a generation opportunity to make a difference.

As Head of Marketing, you’ll write and deliver a bold, insight-led strategy to grow patronage and revenue while strengthening the Bee Network brand. You’ll lead the annual go-to-market plan, oversee campaign performance, and champion customer-first creative across all channels. You’ll direct a talented marketing, design, brand and digital team, manage a budget, and enhance our targeted marketing activity to drive measurable behaviour change.

For more info see Job Profile below.

Transport for Greater Manchester (TfGM) delivers the Bee Network, our joined-up, London-style system that connects people and places across all ten districts. Marketing is central to that mission: we help residents choose sustainable travel, support fare and product launches, and amplify initiatives. This is a visible, high-impact leadership role at the heart of a modern public organisation, combining creative excellence with commercial outcomes for a network used by millions.

What you do and how you do it is important whatever type of role you work in at TfGM and even small behaviours and actions can have a really big impact. At TfGM, our behaviours bring to life our values of Deliver, Care and Adapt.

You’re a creative, innovative marketer who thinks outside the box and knows how to turn insight into effective campaigns. You’ve led behaviour-change and brand campaigns at scale, managed agencies, and built high-performing teams. You’re fluent in performance marketing and CRM, comfortable with complex data and increasing ROI, and confident presenting compelling stories to senior stakeholders. You don’t need a transport background, what matters is your track record of delivering growth, customer satisfaction and standout, multi-channel campaigns.

• Strategy & growth:
  Bee Network brand and marketing strategy, go-to-market planning, KPIs and continuous optimisation.
• Team & culture: day-to-day leadership of marketing, brand, design and digital teams; building a high-performance, values-led culture.
• Campaigns & channels: best-in-class integrated campaigns across paid, owned and earned; web and social strategy; creative and channel management oversight.
• Targeted marketing: establish segmentation, CRM and performance marketing to deliver measurable behaviour change and revenue growth.
• Partnerships & profile: agency roster management, value for money and social value; senior engagement including liaison with the Mayor’s office.
• Budget & accountability: optimisation of a significant budget, with transparent post-campaign evaluation.

A senior platform to lead a vibrant, creative functionbrand, digital, design and campaign delivery, with a significant budget, high profile and the space to do your best work for Greater Manchester. You’ll join a supportive leadership community, collaborate widely across operations, and shape work that improves daily life in our region.

A permanent role with a salary of £70,906 - £79,805 per annum depending on skills and experience.

At TfGM we encourage candidates to discuss flexible working options at any stage of the recruitment process. We are happy to talk flexible working to help colleagues maintain a healthy work life balance.

• Generous annual leave starting at 28 days (plus bank holidays), increasing with service, with options to buy more.
• Free travel on buses across Greater Manchester, plus rail or Metrolink travel to and from work.
• Local Government defined pension scheme with life cover of 3x salary and options to boost your contributions.
• Enhanced family-friendly leave…