Ecommerce Manager; Subscriptions - THG Nutrition

Overview

Division

Location

UK, Manchester

Job Type

Full-time

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

We are seeking a commercially driven and data-focused Ecommerce Manager – Subscriptions to lead and scale the subscription business for a fast-growing global performance nutrition brand similar to Myprotein.

This role will own the end-to-end subscription strategy, execution, and optimisation across web, mobile, and CRM touchpoints — with the goal of driving recurring revenue, improving customer lifetime value (LTV), and reducing churn.

You will work cross-functionally with trading, marketing, CRM, product, tech, and customer service teams to deliver best-in-class subscription experiences.

As an Ecommerce Manager (Subscriptions) you'll:

• Own the subscription P&L and recurring revenue targets
• Develop and execute a roadmap to grow subscriber acquisition, retention, and LTV
• Identify new subscription models (bundles, tiered plans, loyalty integrations, member exclusives)
• Optimise pricing, discount structures, and incentives

• Manage weekly and monthly subscription performance reporting
• Analyse churn, retention cohorts, AOV, and renewal rates
• Identify trading opportunities to increase conversion to subscription at PDP and basket stages
• Partner with category and merchandising teams to prioritise subscription-first SKUs
• Own subscription UX across PDP, basket, checkout, and account areas
• Develop A/B testing roadmap to improve subscription conversion and reduce cancellation
• Work with UX and CRO teams to optimise subscriber journeys
• Improve clarity of value proposition and subscription benefits messaging
• Partner with CRM to design lifecycle journeys (welcome, replenishment reminders, win-back)
• Develop churn-reduction strategies (pause options, swap products, flexible frequency)
• Implement segmentation strategies to personalise offers

• Manage subscription platform performance and integrations
• Work with product and development teams on feature enhancements
• Ensure subscription functionality is scalable and optimised for global markets

• Build dashboards tracking subscriber growth, churn, retention, ARPU, and LTV
• Use cohort analysis to identify retention levers
• Conduct post-campaign analysis and recommend improvements

• Experience owning or managing a subscription or recurring revenue P&L
• Proven ability to grow subscriber acquisition, retention, and lifetime value (LTV)
• Strong commercial and trading analysis skills, including reporting on churn, retention, AOV, and renewal rates
• Experience identifying conversion opportunities across the eCommerce funnel (PDP, basket, checkout)
• Knowledge of onsite optimisation and CRO, including running A/B testing programmes
• Experience improving customer journeys and subscription UX
• Collaboration with CRM teams to deliver lifecycle marketing (welcome, reminders, win-back campaigns)
• Experience designing churn reduction and retention strategies
• Ability to work with product, engineering, and platform teams to manage subscription technology
• Experience analysing subscriber data, cohorts, and performance dashboards
• Strong data-driven decision making and post-campaign analysis

• Access bespoke development programmes that have been designed and developed by our in-house L&D team.
• Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.

• 25 days annual leave plus bank holidays.
• Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy…