Head of Demand Generation

About the role

As a Head of Demand Generation, you will be responsible for leading our efforts in driving qualified pipeline, optimising marketing performance, and delivering short-term revenue impact. You'll own campaign planning, paid media, lifecycle marketing, SEO and pipeline forecasting, working closely with Product Marketing, Brand, and Sales to execute high-performing demand programs.

This is a critical leadership role in a high-growth marketing team, suited to someone who's both analytical and creative, and thrives in an outcome-driven, cross-functional environment.
Responsibilities;

Strategy & Leadership

• Define the demand generation strategy to hit monthly, quarterly, and annual pipeline targets optimising CAC, ROAS, conversion rates, and funnel health
• Lead and coach a growing team of paid, campaign, and lifecycle specialists

Campaign Planning & Execution

• Build and run integrated, multi-channel campaigns aligned to business priorities
• Drive end-to-end campaign performance: from awareness to MQL and SQL
• Leads and delivers ABM programme to drive Outbound demand generation, working collaboratively with the Business Development team

Paid Media

• Oversee the media plan and manage execution across paid search, paid social, retargeting, and display

SEO

• Own the SEO strategy to improve rankings, drive high-intent organic traffic, and support pipeline growth
• Collaborate with content, web, and brand teams to optimise on-page, technical, and off-page SEO

Lifecycle & Nurture

• Develop and optimise lifecycle journeys across our channels, and marketing automation platforms
• Improve conversion through segmentation, nurture sequencing, and lead scoring

Analytics & Optimisation

• Define and deliver performance frameworks, dashboards and attribution to enable data-driven decision making across marketing and sales

Skills & experience

• Proven experience leading a Demand Generation or Growth team within the B2B, SaaS sector
• Demonstrable experience delivering qualified pipeline and revenue growth
• Hands-on experience with paid media channels, campaign strategy, and marketing automation tools
• Strong understanding of the full marketing funnel and the B2B, SMB/SME buying journey
• Proven SEO wins (traffic + pipeline)
• Significant Hub Spot experience

Benefits & culture

Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We're passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!

To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.

Here's what you'll gain if you join our team:

• A career packed with opportunity, in a stable and growing company.
• A comprehensive programme of learning and development.
• Competitive base salary.
• 25 days annual leave, with the opportunity to buy more. You'll even get your birthday off as well!
• Private medical insurance.
• Life assurance 4x salary.
• Enhanced pension with up to 8.5% employer contributions.
• A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.