SEO Manager

We are seeking a hands‑on SEO Manager to lead organic search performance across selected THG Beauty ecommerce brands. This is a commercially accountable role suited to someone operating at Manager level within a fast‑paced ecommerce environment. You will own organic growth strategy and execution end‑to‑end – spanning technical SEO, on‑page optimisation, content strategy, and support trading performance – while partnering cross‑functionally to ensure SEO is embedded into all digital activity.

You will combine strategic thinking with operational excellence and be comfortable rolling up your sleeves to deliver impact directly. As SEO Manager, you'll:

• Own the SEO strategy and roadmap for assigned Beauty brands, aligned to revenue and commercial targets.
• Drive measurable improvements in organic traffic, revenue, visibility, and conversion.
• Translate trading priorities, seasonal campaigns, and product launches into SEO opportunities.
• Lead keyword and category opportunity analysis to inform merchandising and content strategy.
• Lead technical SEO audits and prioritise fixes across crawlability, indexation, internal linking, faceted navigation, schema, and site architecture.
• Work closely with Product and Engineering teams to define requirements and ensure SEO best practice in platform developments.
• Optimise PLPs, PDPs, content hubs, and international sites to maximise search performance.
• Leverage AI/LLM tools responsibly to scale optimisation and insight generation.

• Partner with Content and Editorial teams to create scalable, search‑led content strategies.
• Identify opportunities for new landing pages, brand/category expansions, and long‑tail growth.
• Support digital PR and authority‑building initiatives through search insight.

• Own weekly and monthly performance reporting, providing senior stakeholders with clear insight and actionable recommendations.
• Develop and manage organic forecasts in line with budget cycles.
• Monitor algorithm updates and proactively adapt strategy.

• Embed SEO into trading calendars, paid media strategy, CRM, and social campaigns.
• Ensure SEO is considered at planning stage for promotions, launches, and brand partnerships.
• Influence senior stakeholders using data‑driven insight.

• Support and mentor junior team members.
• Drive best practice consistency across the Beauty division.
• Champion testing, experimentation, and continuous optimisation.

• 3-5+ years SEO experience, with significant exposure to ecommerce environments.
• Proven track record of driving organic revenue growth for ecommerce websites.
• Strong technical SEO knowledge (crawl optimisation, JavaScript SEO, log analysis, site migrations).
• Deep understanding of category‑led retail SEO and commercial trading models.
• Advanced experience with Google Analytics/GA4, Google Search Console, Screaming Frog/Deepcrawl/Equivalent and Ahrefs/SEMrush/Sistrix.
• Strong analytical capability with the ability to translate data into commercial action.
• Highly hands‑on – comfortable executing as well as leading.

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we're powered by a team of over 2,500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster.

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.
• 25 days annual leave plus bank holidays.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12‑months.
• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop.
• Access to on‑site barber.
• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.