CRO Manager

Select how often (in days) to receive an alert:

Manchester/Hybrid (minimum 2 days a week in the office, further flexibility required for office visits)

Permanent

For airports, for partners, for people. We are CAVU.

At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.

From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.

We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self.

Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.

If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.

Together, we can reach new heights. Together, we are CAVU

Responsible for leading the optimisation strategy of our ecommerce journeys to improve conversion rate, user experience and drive overall business growth. The role will primarily focus on our distribution businesses, whilst establishing and overseeing the delivery of the client conversation rate optimisation strategy.

The role will work collaboratively cross functionally across the Product, Tech and Digital Analytics teams to lead the CRO programme from identifying the overall strategy, planning, executing and delivering a best practice approach to A/B and multi variant tests and analysing results using a variety of data tools available – making recommendations for implementation to the development roadmap.

This role is accountable for driving digital growth through the optimisation of digital journeys and UX to deliver conversion improvements in line with commercial KPIs.

• Develop, lead and execute a comprehensive Conversion Rate Optimisation (CRO) strategy across all websites and devices to drive customer journey improvements and increase conversion & KPIs.
• Conduct in-depth opportunity analysis of user behaviour, customer journeys, and conversion funnels to identify optimisation opportunities.
• Work closely with key stakeholders (internal & external) to identify and prioritise UX pain points across the various existing & new user journeys & products aligned to business KPIs and targets.
• Regularly conduct and review website opportunity analysis to determine areas of focus for optimisation, driving the optimisation roadmap.
• Manage the relationship with key stakeholders including product, tech and UX to deliver a programme of CRO aligned to achieving commercial business KPI targets at both topline P&L level but also airport level, ultimately driving improvements in conversion rate.
• Plan, execute, and analyze A/B and multivariate tests to optimise website elements, including copy, layout, forms, and calls-to-action (CTAs).
• Utilise testing platforms and tools to set up experiments, monitor performance, and derive actionable insights for iterative improvements.
• Interpret test results and make data-driven recommendations for ongoing optimisation efforts.
• Utilise web analytics tools (e.g., Google Analytics, Full story) to track key performance indicators (KPIs), such as conversion rates, bounce rates, and session duration.
• Generate reports and dashboards to monitor website performance, identify trends, and communicate insights to stakeholders.
• Conduct user research, surveys, and usability testing to gather qualitative feedback and identify areas for improvement.
• Maximise opportunity to convert website channel traffic by defining, leading and implementing a programme of initiatives working in partnership with the wider Ecommerce and Marketing teams.
• Collaborate with UX/UI designers to enhance the user experience and usability of digital properties through iterative design improvements, helping to shape industry‑leading, innovative experiences for our customers.
• Conduct heuristic evaluations and UX audits to identify usability issues and friction points in the conversion process.
• Implement best practices for responsive design, accessibility, and mobile optimization to optimise user engagement and conversion rates across devices, whilst influencing adoption across wider CAVU business.
• Chair regular weekly, monthly and quarterly meetings with stakeholders across the business ensuring an aligned roadmap delivered at pace to ensure delivery of growth targets.
• Partner with development teams to implement CRO enhancements, track performance metrics, and troubleshoot technical issues.
• Foster a culture of experimentation and continuous improvement by sharing insights, best practices, and success stories across the…