Conversion Rate Optimisation Executive

*
* Job Description:

**** Introduction
* * Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.

Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses

We’re hiring an
** Optimisation Insights Executive
** as part of our team based from our Manchester office.
** Purpose of the Role
** We’re looking for someone who loves delving into data to pull out powerful insights and tell a compelling story of the behaviour behind the numbers.

We are part of one of the world's largest digital-first, end to end media agencies, and offer CRO & UX to some of the world's top companies. We are growing our CRO department and are looking for people want to further develop their data analytics skills to gather insights for our clients.
** Our clients include:
Disney, Harvey Nicols, Suzuki, Avanti, HSBC, and more.
**** Key Responsibilities**
* ** Working within our professional services team**, pulling insights from Content Square and building a story/narrative answering client questions.
* ** Following briefs provided by the wider team** (strategy, research, design, development) and provide data insights that support their work.
* ** Turning data into insights
** to tell the story of user behaviour that can be used to drive our clients’ conversion optimisation programmes and provide actionable recommendations.
* ** Providing advanced reporting and analysis
** on user behaviour and website performance for our clients and communicating your findings to a variety of stakeholders.
* ** Using a range of data sources to understand our clients’ websites**, how they perform, what drives user behaviour, and where there is opportunity for growth. These will include Google Analytics, Adobe Analytics, Content Square and any client internal data sources.
* ** Analysing A/B test data and create conclusion reports
** that communicate the final outcomes, learnings, and long-term impact of our experiments (
* training is provided*).
* ** Working alongside our Analytics and Development teams
** to ensure they are tracking data for our clients accurately and efficiently.
* ** Representing the Insights team
** on client calls and presenting to clients.

This is a great opportunity to collaborate with other members of the team including other Web Analysts, Strategists, UX Researchers, Designers and Developers. Sharing ideas with other experts provides the best results and enables your professional development in a way not available anywhere else.
** Experience & Qualifications
**** Strong data-communication skills
** relating performance data to user behaviour, and bringing this to life for clients
* ** Analytical approach**, identifying issues and break them down to find the root cause and provide solutions.
* ** Attention to detail**, ensuring work is accurate, professional, and well documented.
* ** Ability to work collaboratively with the wider team
** of strategists, designers, developers, researchers and web analysts
* Proficiency in Microsoft Excel (or other spreadsheet software) and Power point.
* Desire to continually learn and develop, either through guidance from the senior team, or making the most of the many training opportunities available at Dentsu.* (
* desirable*) Working knowledge of Content Square, Google Analytics, Adobe Analytics, or other web analytics platforms, and dashboarding tools such as Power

BI or Looker Studio.* (
* desirable*)
** Knowledge of CRO**, web analytics, data analysis and visualisation, and statistics.* (
* desirable*) A strong foundation of knowledge and understanding around Research and qualitative insights techniques, and approaches to combine quantitative and qualitative data and research sets to inform user-led strategies.
* Excellent communication skills,…