AI Manager

Overview

New Gen is building the most advanced AI-powered social and creator ecosystem in the industry. As our AI Manager, you will contribute and own the development, deployment, and ongoing optimisation of New Gen’s core AI capabilities, including our flagship NewGenOS automation tool, our New Gen Live streaming technology, and AI enablement across all divisions.

You are both a builder and an integrator: a hands‑on problem solver who can execute technical solutions while partnering with Strategy, Production, Talent, Gaming, Marketing, and New Business to transform how we deliver work. This role is essential to New Gen’s ambition of leading the creator economy through data, automation, and AI‑powered workflows.

• Contribute to the roadmap, build, and deployment of NewGenOS across all regions.
• Work with Strategy, Accounts, and Talent to automate workflow components (briefing, reporting, identification, optimisation, and campaign processes).
• Implement AI pipelines that increase speed, accuracy and efficiency across creator identification, content tagging, insights, reporting and brand/category analysis.
• Ensure NewGenOS integrates smoothly with internal systems, dashboards and external client requirements.

• Build and maintain AI tools that enhance streaming outputs for creators and brands (automated highlight cuts, live captioning, overlays, data‑driven creative prompts).
• Work closely with the Gaming, Talent and Production teams to ope rationalise AI within live campaigns, events and streams.
• Support the development of new revenue‑generating streaming formats powered by AI.

• Conduct a full audit of workflows across Strategy, Creative, Production, Talent, Client Services, Marketing and New Business; identify AI opportunities for speed, automation and accuracy.
• Create and maintain best‑practice documentation, playbooks and training for all departments.
• Build custom internal tools and improve adoption through education sessions.
• Own integration and optimisation of generative AI tools (text, image, video, automation, reporting).
• Partner with Finance and Operations teams to measure productivity improvements and cost savings from AI implementations.
• Provide ongoing innovation scouting – testing new AI technologies and recommending adoption where strategically valuable.

• Hands‑on experience in AI development, automation or ML‑driven product building.
• Strong knowledge of generative AI (GPT, Claude, diffusion models, video AI tools, RPA workflows).
• Ability to prototype fast and manage technical products end to end.
• Experience implementing AI in creative, content or marketing environments is highly desirable.
• Familiarity with creator economy tools, data platforms or social analytics.
• Excellent communication skills, able to translate complex technical ideas for non‑technical departments.
• Strong documentation, organisation and project management skills.
• Comfortable leading cross‑functional projects with tight timelines.

• Work at the cutting edge of creators, social media and marketing innovation.
• Build products used by some of the world’s biggest brands and creators.
• Shape the future of how content is delivered through AI.
• Join an ambitious, high‑growth global agency that rewards impact and innovation.