Digital Analytics & Tracking Lead

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We build marketing strategies that move the numbers and we’re investing heavily in how we use data to do that.

We’re now looking for a Digital Analytics & Tracking Lead – someone who’s just as happy inside GTM and GA4 as they are in a client meeting, turning data into decisions.

If you love clean event schemas and messy whiteboards, can debug a broken data layer and then explain what it means for the business, this might be your thing.

This role is hands‑on, increasingly client‑facing and crucial to our ongoing success.

• Audit and fix tracking across client accounts (GA4, GTM, ad platforms) – identify gaps, resolve issues, implement best practice setups
• Architect data layers and event structures that scale and don’t break when sites change
• Lead technical projects: server‑side tracking, consent mode v2, privacy‑compliant measurement.
• Work with developers to spec and implement tracking that requires backend/API work

• Create agency‑wide standards for GA4 and GTM implementation, plus QA processes that stick
• Build documentation, playbooks and self‑serve resources so teams can work independently
• Configure Funnel.io and set up monitoring/alerts for tracking failures and data quality
• Train channel specialists on tracking best practices and proper measurement

• Analyse marketing performance across channels and customer journeys, surfacing clear "so what / now what" insights that form decisions
• Build dashboards (Looker Studio, Power BI, Funnel.io) that inform strategy, not just report numbers
• Design & run test‑and‑learn programs (A/B tests, incrementality studies, creative and audience experiments)
• Define measurement plans and KPIs for campaigns and always‑on activity

• Present findings and recommendations to senior client stakeholders with clarity and confidence
• Be the analytics voice on key client calls and new business pitches
• Educate clients on measurement strategies and manage expectations around attribution and privacy changes
• Help shape our analytics offering into something clients understand, value, and want to buy

• You’re technical enough to fix a broken data layer, but strategic enough to explain why it matters to a client.
• You probably started your career heads‑down in GTM and GA4, but you’ve realised you enjoy the "so what?" conversations just as much as the implementation work.
• You think in events and parameters, but you can translate that into business impact without the jargon.
• You’re comfortable on client calls and can hold your own presenting to senior stakeholders.
• You get annoyed when tracking is configured badly, and equally annoyed when good data doesn’t lead to good decisions.
• You can work independently, prioritise ruthlessly, and you’re commercially aware enough to know which problems matter.

• 5‑7 years in digital/marketing analytics (agency or brand‑side), with hands‑on experience in both tracking implementation and strategic analysis
• Deep technical expertise: GA4, Google Tag Manager (data layers, triggers, variables), ad platform pixels and conversions (Meta, Google Ads, Linked In, Tik Tok)
• Strong SQL and/or Big Query skills for deeper analysis and joining multiple data sources
• Proven track record of both auditing/fixing broken tracking AND providing strategic recommendations based on data
• Client‑facing communication skills – you can present technical concepts to non‑technical stakeholders clearly and confidently
• Experience establishing tracking standards, QA processes, and working with developers to implement technical requirements

• Agency experience managing analytics across multiple client accounts simultaneously
• Server‑side tracking (GTM Server‑Side, Segment, Snowplow), consent management platforms (One Trust, Cookiebot)
• Experience with Funnel.io, dbt, Looker, Power BI, Tableau or similar data tools
• E‑commerce or app tracking expertise (Firebase, enhanced e‑commerce)
• Previous experience building analytics capability in an organisation…