Key Account Manager-Branded Portfolio - Cipla

Overview

Location:

Manchester to Shropshire, North Staffordshire, South Staffordshire, Northern Wales (Northwest & North Wales) (Field Based)

The Key Account Manager role is a strategic, system focused position responsible for driving access, adoption, and growth of the Cipla branded portfolio through a top down key account management approach.

The role operates across Integrated Care Boards, PCNs, and wider healthcare systems, influencing decision makers and stakeholders who shape policy, formulary decisions, treatment pathways, and implementation at scale.

This is a true Key Account Management role focused on driving sustainable change across complex NHS systems rather than individual customer selling.

• The Key Account Manager role is a strategic, system focused position responsible for driving access, adoption, and growth of the Cipla branded portfolio through a top down key account management approach.
• The role operates across Integrated Care Boards, PCNs, and wider healthcare systems, influencing decision makers and stakeholders who shape policy, formulary decisions, treatment pathways, and implementation at scale.
• This is a true Key Account Management role focused on driving sustainable change across complex NHS systems rather than individual customer selling.

• Deliver the strategy and growth of the Cipla branded portfolio within assigned ICBs, PCNs, and relevant commissioning structures across England and the devolved nations.
• Accountable for sales performance and system level account management within the assigned territory.
• Lead strategic key account planning using a top down approach.
• Identify decision making pathways, influence networks, and leverage points to drive change at scale.

• Develop expert knowledge of NHS commissioning, reimbursement, ICB governance, and PCN structures.
• Build deep understanding of the Cipla branded portfolio and future pipeline opportunities.
• Lead engagement with medicines management teams to support evidence based decision making.
• Develop and deliver robust account plans aligned to ICB objectives and Cipla strategy.
• Conduct regular account reviews with the Sales Manager, Marketing Manager, and internal stakeholders.
• Maintain accurate CRM records including stakeholder mapping and gap analysis.

• Lead formulary inclusion across ICBs and Health Boards.
• Deliver and implement switch protocols and pathway changes.
• Own access strategy from engagement through to uptake.
• Align access decisions with forecasting and supply planning.

• Work closely with the Sales Manager, Marketing Manager, Medical, Market Access, and Business Excellence teams.
• Collaborate with finance, supply chain, customer services, regulatory, and retail teams.
• Act as a central coordination point between external stakeholders and internal teams.

• Develop relationships with medicines management teams, ICB leads, clinical consultants, PCN pharmacists, and prescribing leads.
• Engage decision makers and implementers to ensure uptake.
• Manage stakeholder networks across primary and secondary care.

• Demonstrable experience in a true NHS Key Account Management role.
• Proven success driving formulary inclusion and switch protocols.
• Strong stakeholder mapping capability.
• Experience working in a dynamic, fast paced environment within a growing UK organisation.
• Based within or close to the assigned territory.
• Strong knowledge of NHS structures and ABPI Code of Practice.

• Experience in respiratory or specialist therapy areas.
• Project management capability.
• Experience implementing access wins through to uptake.

• Competitive base salary.
• Company bonus and incentive scheme.
• Car allowance.
• Pension contribution.