Paid Media Executive; PPC

At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohoo

MAN, Pretty Little Thing , Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.

Be brave. Be creative. Be a community.

This role is a part of our PLT & boohoo Paid Media team. Based at our Manchester HQ and reporting into the Paid Media Manager, you will join a team of Paid Media specialists and be responsible for leading on the day-to-day management of PLT & boohoo activity. This role will be more PPC led, focusing particularly on Google Ads.

• Day to day management and optimisation of selected Search, Shopping, App and You Tube campaigns across various markets, to achieve agreed KPIs and maximize conversions within a targeted return on ad spend
• Contributing to the Paid Media strategy and implementing our testing roadmap, with a test and learn mindset
• Owning channel analysis and performance reporting, for our highest spending accounts
• Working with our 3rd party feed provider to optimise feeds
• Ongoing promotion support across all activity
• Managing and monitoring account tracking and tech integrations
• Carrying out regular audits to monitor account hygiene, and to identify opportunities for growth
• Staying across industry news and events, ensuring that we remain at the forefront of Paid Media advertising
• Working closely with several internal teams including Digital, Creative, BI etc.
• Working closely with external partners, including media owners, supporting agencies, and measurement partners
• Working with our feed partner to manage and optimise our feeds

• 2+ years of experience in Paid Media, particularly PPC
• Proven track record in driving successful PPC campaigns
• Strong working knowledge of Google Ads
• Experience with a feed management provider (preferred)
• Experience using bid management tools
• Good working knowledge of Google Analytics
• Proficient Microsoft Office skills
• Effective team player
• Strong numerical, reporting and analytical skills
• Ability to work to deadlines in a fast‑paced environment

2026 is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.

Let’s lead the change together. 🚀