Lead Product Designer

Lead Product Designer

Location: Manchester or London (Hybrid: up to 3 days WFH)

Salary: Up to £65k DOE + 10% bonus + fantastic benefits

Hours: 37.5 hours per week (Full time)

We make health happen: We’re looking for a Lead Product Designer to help shape the future of digital health  this role, you’ll lead a cross‑functional squad and a small team of designers, driving both how the product works and how we discover what to build. You’ll be a strategic partner to product and engineering leadership, guiding product discovery, defining experience strategy, and ensuring design excellence—with the support of your Design Principal.

• Design end‑to‑end experiences that feel intuitive and deliver real value.
• Lead discovery and strategy—frame problems, validate ideas, and guide teams to solutions.
• Embed research into every decision and champion evidence‑based design.
• Facilitate collaboration through workshops and design sprints.
• Shape product direction with product and engineering partners.
• Balance user and business needs to create desirable, feasible, and viable solutions.
• Drive design quality, accessibility, and consistency through systems and standards.
• Foster a culture of experimentation and continuous learning.
• Coach and grow designers, setting a high bar for craft and thinking.

• Proven track record in product design and experience in a leadership or mentorship role.
• Portfolio that demonstrates strategic thinking, interaction design depth, and measurable impact.
• Depth in product design plus breadth across research, service, content, systems, or strategy.
• Ability to zoom out on vision and zoom in on details.
• Discovery mindset: test early, guide through ambiguity.
• Interaction‑first approach: design how it works, not just how it looks.
• Skilled in Figma, design systems, and accessibility (WCAG 2.2 AA).
• Experience in research and usability testing; bonus if you know AI tools like Figma Make.
• Strong grasp of discovery, experimentation, and agile ways of working.

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family‑friendly benefits.

• 25 days holiday, increasing through length of service, with option to buy or sell.
• Bupa health insurance as a benefit in kind.
• An enhanced pension plan and life insurance.
• Onsite gyms or local discounts where no onsite gym available.
• Various other benefits and online discounts.

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We’re committed to ensuring you’re treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.

If you require information regarding this role in an alternative format, please email: