Design Principal

Location: Salford

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Design Principal page is loaded## Design Principal locations:
Salford Quays:
London time type:
Full time posted on:
Posted Todayjob requisition :
R1212204

Job Description:

** Design Principal – Fixed Term Contract
**** Bupa Place M50 3SP
or Angel Court EC2R 7HJ
– hybrid, office 2 days per week
**** Fixed Term Contract
-12 months
**** Full time 37.5 hours per week
**** Salary up to £85K depending on experience + Management Bonus 10%
*** We're ideally looking for our Design Principal to start in April 2026. We consider all types of flexibility wherever possible, including locations, hours and working patterns.
*** We make health happen
**** The role
** You’ll belong to a passionate and talented multi-disciplinary experience design team, made up of user researchers, product designers, content designers and design operations, who are focused on creating the best digital experiences for Bupa’s customers in the UK.You’ll be responsible for leading the direction and improving the quality of customer-centric experiences from concept to launch across multiple product squads. Growing healthy partnerships with a team of product owners, senior stakeholders and scrum masters, you’ll be involved in the strategy to drive the product’s direction creating seamless and connected products and services.

Working with our Head of Design you’ll establish and enhance product design as a vital strategic partner to help our organisation grow. You will contribute to Design Leadership cohort to optimise and improve the performance of our Experience Design team. You’ll also line manage a group of Product Designers and provide mentorship and support to facilitate development, encourage growth and foster a culture of care and candour.
** How you’ll help us make health happen
*** You'll help define and articulate the product and design strategy and vision for my Bupa across multiple squads. Providing strategic direction and guidance on approach and timescales blending hands on support and leadership to add value where needed.
* You’ll build relationships and collaborate with teams including marketing, product, proposition, technology and delivery building advocacy and evangelising the principles, standards and processes of product design and development.
* Confident mediation across the demands of a business, the needs of the customer and the feasibility of the tech stack to design the right thing and design the thing right.
* Responsible for the timely delivery of projects aligning with business goals and UX metrics.
* Set, track and measure UX metrics for your squads and regularly communicate the impact and value of design. Support post campaign reviews to optimise and improve existing and future work.
* Managing and refining roadmaps and prioritising backlogs across squads with your colleagues always prioritising the most valuable features for customers and the business.
* Design Leadership and People Management. You’ll mentor, coach and inspire other members of the experience design team as a people manager. Helping to maintain and improve the inherent pillars of our team’s culture; psychological safety, celebrating success, and learning from each other.  Team size up to 10.
* Drive operational enhancements within the design function, in collaboration with other members of the design leadership team, to improve ways of working and ensure consistency across the wider design function.
* Collaborate closely with product and technology and design leadership to shape and execute Bupa’s overarching strategy and vision across all relevant domains.
* Advocacy for the adoption of the organisation’s Design System, ‘Anatomy’ and contribution to the community.
** You
* ** A strong background in end-to-end product design. You have a track-record of tackling complex problems and delivering simple solutions using human centred design approaches.
* Proven experience in…