Creative Strategist - Launch

Launch With Us - Creative Strategist

Function: Creative Strategy | Performance Creative | Data-Driven Optimisation

Responsibility: Execute data-backed creative strategies that improve paid social performance

Reports to: Senior Creative Strategist

Location: Remote-first

Compensation: £40,000 to £55,000 + performance bonus + comprehensive benefits

Launch With Us stands at the forefront of eCommerce growth, partnering with ambitious DTC brands to achieve profitable scale through data-driven creative strategy, precision media buying, and rigorous performance optimisation.

We've orchestrated over £10M+ in profitable ad spend across Meta, Tik Tok, and Google for category-defining brands including Khanum's, Lucy & Lola, DJK, Bubble Panda, and Watermans. Our competitive advantage lies in our systematic approach to creative development. We don't rely on intuition or hope. We engineer winning creative through structured experimentation, profound customer insight, and relentless optimisation.

Our methodology has consistently delivered industry-leading performance metrics, making us the growth partner of choice for brands serious about scaling.

This isn't another creative role. This is your chance to architect the creative strategy function that will set the industry standard for performance-driven DTC growth.

We're seeking an exceptional creative strategist who doesn't just understand what drives conversion, but who can systematically engineer scalable creative frameworks that deliver consistent, measurable impact across million-pound media investments.

If you've been waiting for the opportunity to build something transformational, to take genuine ownership of outcomes, and to work alongside the brightest minds in performance marketing, this is that moment.

Main Accountabilities:

• Develop and execute performance-driven creative strategies across Meta and Tik Tok, aligned to client goals and platform best practices.
• Analyse creative performance data and turn it into clear insights, testing plans, and next steps that guide continuous improvement.
• Concept, script, and brief a wide range of assets, including UGC, high-production content, design, and motion.
• Understand what makes creative convert, including hooks, messaging, structure, and pacing, and refine concepts through iterative testing.
• Build and deliver detailed and actionable creative briefs for UGC creators, editors, and designers.
• Collaborate closely with account managers to ensure all creative work is on-brand, aligned with strategy, and performance-led.
• Present creative thinking, insights, and recommendations to clients with growing confidence and clarity.
• Stay on top of platform trends, consumer behaviour, competitor shifts, and emerging formats to fuel concept development.
• Manage multiple client projects with organisation, speed, and attention to detail, ensuring deadlines and quality standards consistently met.
• Contribute to improving internal creative processes by sharing learnings, identifying performance patterns, and suggesting optimisations.
• Maintain proactive, transparent communication with clients by surfacing insights early, flagging risks before they escalate, and consistently guiding them on priorities and expectations.
• Demonstrated experience leading editors and designers by providing clear direction, structured feedback, and performance context to ensure all creative output aligns with strategy and quality standards.

• You confidently own creative strategy across several accounts.
• Your concepts start producing measurable improvements in performance.
• Clients trust your direction and media teams rely on your insights.
• You contribute to a clear, structured testing roadmap.
• Creative output becomes more efficient, consistent and conversion-led.

• 2–3+ years in creative strategy, paid social or performance marketing (agency experience ideal).
• A track record of producing high-performing Meta/Tik Tok creative.
• Strong analytical skills and the ability to interpret creative performance data.
• Excellent communication and presentation skills.
• A strong grasp of consumer psychology and…