Social and Digital Content Lead

THE DETAILS

Job Title: Social and Digital Content Lead

Department: Digital & Social, Strategy Hub

Reports to: Digital and Social Strategy Director

Responsible for: No direct reports

Hours: Full time, permanent

Location: Manchester, Northern Quarter. We operate a Hybrid working policy of ideally minimum 3 days in Manchester HQ per week. You'll also be required to travel for production shoots when necessary.

The Digital and Social Content Lead is a strategic and creative thinker who drives the development of impactful, insight‑led digital and social content for clients across sport and gaming. Sitting at the intersection of strategy, creativity and performance, this role ensures all storytelling is grounded in audience insight, aligned to business objectives and executed with creative effectiveness.

Working day‑to‑day with a defined portfolio of clients, this role partners closely with insight, creative, influencer, and production teams to deliver integrated campaigns and content strategies that are measurable in their effectiveness and award‑winning.

• Lead the development and delivery of integrated digital and social strategies from a content‑first perspective.
• Act as the strategic bridge between client objectives, creative ideation and content performance.
• Use research and analytics tools (Pulsar, Audiense, Trackr, GWI, Fan Intelligence, Fan Core, Neurons and our campaign database) to uncover insights and inform content strategy.
• Provide clear, data‑backed recommendations on channels, formats and content approaches to maximise campaign success.
• Support the D&S Strategy Director and Client Services teams by identifying growth opportunities and contributing to new business pitches.

• Feed in clear social strategy guidance and work collaboratively with project strategist(s) that shape and guide creative briefs from a digital and social perspective.
• Lead and facilitate ideation sessions, ensuring a social‑first mindset is embedded in all concepts.
• Confidently brief, challenge and elevate creative ideas, ensuring they are both innovative and strategically grounded.
• Source best‑in‑class content examples and cultural references to inform and inspire creative direction.

• Guide creative teams to deliver high‑performing content tailored to each platform’s behavior and audience expectations.
• Define and champion best practice approaches across all digital and social channels (Facebook, Instagram, X, Tik Tok, You Tube, etc).
• Use performance data and past campaign learnings to inform creative ideation and optimisation.
• Lead post‑campaign reviews and share actionable insights on what worked, why and how to improve future output.
• Champion a test‑and‑learn culture, utilising Neurons and Fan Intelligence to gain insights into the impact of messaging, visuals, and formats on performance.
• Present regular content performance reviews and learnings to creative and marketing leadership, highlighting what works and why.

• Partner with internal, freelance and influencer production teams to ensure all content adheres to social‑first best practices, from briefing through to editing and final delivery.
• Support in sourcing and directing appropriate production partners who can deliver authentic social storytelling.
• Attend and direct shoots when required, ensuring the digital, social, and influencer perspective is represented on set.
• Maintain and enforce efficient workflows and approval processes across creative, digital and client teams.
• Creating bespoke social guidelines per project to ensure content is as native as possible and meets campaign objectives, while balancing client creative guidelines.

• Act as a subject matter expert on digital and social content, providing guidance and mentorship to colleagues and junior team members.
• Develop and maintain content playbooks, style guides and best practice frameworks to ensure consistency and quality across teams and markets.
• Stay ahead of emerging digital trends,…