Brand & Content Lead; Beauty​/DTC - On-Site, Cheadle Hulme

Brand Copy & Content Lead (Beauty / DTC)

Full-Time | In-House (Cheadle Hulme, Manchester)

£32,000–£42,000 per year + performance bonus

gee is looking for a Brand Copy & Content Lead – someone who lives and breathes luxury storytelling and can translate visuals, transformation and customer emotion into words that sell.

You will lead the copy across gee:

• Social scripts and captions
• Product + website messaging
• Blogs and educational content
• Email storytelling and retention messaging

This is not a junior content role. It’s a brand voice leadership role, where your copy directly shapes how women experience a premium British brand.

You’ll collaborate closely with our Founder, championing a consistent, elevated voice that builds desire and drives conversion.

gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson, and Eva Longoria. This year, we’ve won multiple hair industry awards, including a Marie Claire Hair Award.

Everything we do is to help women feel the most confident version of themselves.

We’re still a growing brand, so everyone here is hands‑on.

If you’re looking for big teams, layers of sign-off, or a "just write the words" environment, this won’t be the right fit. If you like ownership, pace, and building something with real potential, it will.

• Lead the brand tone of voice across every touchpoint
• Write captivating captions, scripts and copy to support studio content
• Create compelling product pages and landing page messaging
• Craft campaign storylines that elevate brand desire
• Write email campaigns from narrative‑led structures
• Produce editorial blogs that inform and inspire
• Bring customer testimonials and transformations to life

• 3–7 years in beauty, fashion, or wellness – DTC essential
• Demonstrable ability to sell through storytelling
• Strong examples of work across social, campaigns, email & web
• An intuitive grasp of visual‑first creative and content pace
• A sharp eye for luxury tone and high‑standard execution
• Self‑led ownership and an obsession with the details

Applications must include:

• At least two email campaigns
• One web or landing page
• One campaign or social pack

• Press releases / PR messaging
• Influencer storytelling
• Basic SEO

• Lead the voice of a British scaling brand
• Shape narratives that make women feel something
• See your words drive both emotion and revenue
• Grow into a senior creative leadership role as we expand

You’ll be trusted to bring ideas, take initiative, and raise the bar every single day.

Please include:

• CV