Product Director

Product Director

PHMG is entering a pivotal phase of its growth. With a clear multi-year strategy focused on improving new sales effectiveness, increasing the value we deliver to clients, strengthening retention, and unlocking sustainable additional revenue from our existing customer base, product has become a central lever in achieving our ambitions.

Trusted by over 36,000 businesses globally, PHMG combines deep expertise in content creation and channel optimisation with a differentiated service model. As market dynamics evolve and technology lowers barriers to entry, our ability to clearly define, own, and continuously improve our products is critical to maintaining our competitive edge and maximising long-term value.

Reporting directly to the Board, the Product Director will play a senior leadership role in shaping and executing this strategy. They will own the evolution and commercial performance of PHMG's existing technical product portfolio, ensuring our offerings are clearly defined, well positioned, and scaled effectively to drive growth, retention, and client lifetime value.

Working closely with Technical Service, Design, Sales, Marketing and Operations teams, this role will translate strategic ambition into a focused product vision, operating model, and roadmap, delivering measurable outcomes for both clients and the business.

Product Director

Old Trafford, Manchester

£125k OTE

• Own and scale a strategically important product portfolio that supports PHMG's growth ambitions, shaping investment decisions and delivering measurable commercial impact as the business expands into new markets.
• Own and evolve the PHMG product vision and long‑term strategy for existing products and services.
• Identify opportunities to enhance value, differentiation, and scalability across the portfolio.
• Translate company objectives and customer needs into actionable product strategies and roadmaps.
• Define success metrics and ensure products are aligned with business and customer outcomes.

• Define and evolve PHMG's product operating model, including integration, structure and governance.
• Build a scalable product organisation aligned to PHMG's growth ambitions.

• Lead the continuous improvement of existing products through data-driven insights, customer feedback, and market analysis.
• Prioritise initiatives that drive adoption, retention, revenue growth, and operational efficiency.
• Oversee roadmap planning, backlog prioritisation, and delivery across multiple product teams.
• Balance incremental improvements with larger strategic bets and innovation initiatives.

• Deeply understand customer needs, pain points, and usage patterns to inform product decisions.
• Monitor market trends, competitive landscape, and emerging technologies.
• Validate opportunities through research, experimentation, and metrics.

• Partner with Engineering, Design, Marketing, Sales, Customer Success, and Operations to deliver cohesive product experiences.
• Communicate product strategy, roadmap, and progress to executives and key stakeholders.
• Align teams around priorities, trade‑offs, and timelines.

• Lead, mentor, and develop product managers and product leaders.
• Establish best practices for product discovery, delivery, and lifecycle management.
• Foster a culture of accountability, collaboration, and continuous improvement.

• Own product KPIs and ensure outcomes are tracked, reviewed, and improved over time.
• Use data and experimentation to guide decisions and measure impact.
• Identify risks and proactively adjust strategy as needed.

• Proven track record of success scaling, optimising, or revitalising existing products or platforms.
• Demonstrated success in senior commercial roles, driving revenue growth and market expansion through effective B2B sales and marketing plans.
• High level of commercial acumen and ability to analyse complex data.
• Familiarity with emerging technologies and trends, skilled in identifying and mitigating potential risks…