Founder Personal Brand – Social Media Coordinator & Editor Hood

Founder Personal Brand – Social Media Coordinator & Editor

Remote-first (UK-based)
Full-time
Reports to: Laura Jayne Smith, Founder & Remote CEO

⚠️Important:
This role is for the Founder’s Personal Brand. It does not manage Lulla Bellz brand social channels.

This is not a typical social media job. This is an opportunity to build a personal brand into a business - alongside our founder herself.

Laura Jayne Smith is a remote CEO, serial entrepreneur and founder operating across e-commerce, beauty, lifestyle and property. She builds businesses in real time, travels globally, and shares the behind-the-scenes reality of what it actually takes to create confidence, beauty, freedom and long-term success.

We’re hiring a Founder Social Media Coordinator & Editor to become Laura’s creative right hand - owning her personal social presence end-to-end and transforming real life into intelligent, aspirational, aesthetic content that builds trust, community and commercial leverage.

This role exists to build Laura’s personal brand into a recognisable, trusted monetisable platform - and over time, into a standalone business in its own right.

This is a rare opportunity for someone who wants to:

• Come on the journey with a founder as it unfolds in real time
• Occasionally travel (UK & internationally) to capture real life, not staged content
• Build a calm, repeatable content system that removes pressure rather than creates it
• Shape founder-led vlogs, POVs, diary content and docu-series
• Create “big sister” energy content that makes success feel achievable, not exhausting
• Grow into a senior role with ownership across growth, monetisation and partnerships

This is not a short-term hire.

The long-term vision is for this role to evolve into Head of Personal Brand / Founder Brand Manager, leading the personal brand as a business with its own revenue streams, team and strategy.

You won’t just be editing content - you’ll be helping build an asset that compounds.

• Own Laura’s personal content strategy across Instagram, Tik Tok, You Tube Shorts and Linked In (light-touch)
• Turn real life - business building, travel, routines, decisions, wins and losses - into consistent, high-performing content
• Build repeatable formats (founder diaries, POV vlogs, carousel storytelling, docu-series)
• Ensure a minimum 4-week content buffer at all time.

• Edit short-form founder-led video (Reels, Tik Tok, Shorts)
• Apply strong hooks (visual or verbal in first 1–2 seconds)
• Add captions, overlays and pacing that feel premium but human
• Maintain an intelligent, aspirational, aesthetic editing style (never over‑produced or influencer‑led)

• Content is planned 3 weeks in advance
• Laura does not film daily (1 day per week batch content)
• Silent vlogs, B-roll, diary clips and voice notes are encouraged
• If content isn’t filmed one week, it rolls forward - no pressure
• You protect the founder from admin, noise and online noise. Founder to create not consume content.

Your job is to run the machine calmly, organised and with clarity.

• Manage comments and DMs
• Summarise audience insights kindly and strategically
• Build depth, trust and long-term community relationships

• Repurpose organic founder content into ad-ready formats
• Support founder-led paid campaigns where relevant
  
  Think commercially: this role must generate long-term ROI
• Lay the foundations for future monetisation (education, membership, partnerships)

This role sits inside the Founder’s world, not HQ
. You’ll collaborate with the wider team when needed, but your focus is always:

• Laura
• Her voice
• Her story
• Her audience

Founder Social and Lulla Bellz Organic Social are separate strategies and are treated as such.

You will love this role if you:

• Want to build something long-term, not just manage posts
• Are highly organised, proactive and calm under pressure
• Understand founder-led storytelling and social algorithms
• Care about systems, structure and sustainability
• Are emotionally intelligent and know how to protect a founder online
• Want your work to compound into real business value

You must have:

• Experience managing a founder or personal brand
• Strong short-form video editing skills
• Excellent copywriting and storytelling ability
• Deep understanding of Instagram & Tik Tok
• Commercial awareness and strategic thinking
• Right to work in the UK
• Willingness to travel occasionally (UK & international)
• Interest in beauty, business, lifestyle or entrepreneurship

Ready to Apply?

If you’re excited by:

• Building human-led brands
• Turning real life into defensible IP
• Working closely with a founder
• A remote first role with a requirement of 37.5 hours per week
• We have a salary range of £24,500- £26,500 per annum in mind, though we are open to discussion based on skills and experience.