Senior Director of Creative

Overview

We are seeking a Senior Director of Creative to set the creative vision and drive brand impact across all channels at Easterseals NH & VT. This dynamic leadership role oversees the creative team to produce compelling, brand-aligned content across digital, print, and video platforms including web, social, signage, email, events, and video production. This role is ideal for a creative leader who is driven by purpose and motivated to make a lasting impact.

Creative & Brand Leadership

• Direct and inspire the creative team to produce compelling, brand-aligned content across all platforms and media, including digital, print, and video.
• Design and execute a comprehensive brand plan and strategy, including visual identity, messaging, and positioning. Ensure consistency across all communications, both internal and external.
• Collaborate with the creative team to actively develop Marcom materials to support all efforts.

Brand Project & Campaign Management

• Serve as the organizational Brand Project Mar Com Manager, driving the planning, execution, and successful delivery of marketing and communication initiatives, ensuring alignment with organizational goals, timelines, and budgets.
• Develop and execute strategies to increase overall brand awareness of Easterseals NH & VT, its programs, and leadership through targeted Mar Com campaigns, earned media, internal and external signage, email marketing, events, scripts/talking points, web content, videos, swag materials, and other collateral.
• Evaluate the performance of brand campaigns to ensure effectiveness and make changes to optimize.

Strategy, Operations & Leadership

• Provide thought leadership to CCMO and assist in crisis communications when requested.
• Oversee, manage, and utilize (when necessary) internal commercial-grade printer and vendor relations.
• Develop workflows and standard operating procedures to improve departmental efficiencies and optimization.
• Help develop annual budget ($2.6M), track expenditures, and ensure financial targets are met.

• Bachelor’s degree in Marketing, Communications, Visual Identity, Graphic Design, or related field (Master’s Degree preferred)
• Seven (7)+ years of progressive experience with a track record in creative direction, brand strategy, and/or visual communications
• Three to five (3–5) years supervisory experience, including mentorship, coaching, and performance assessment
• At least three (3) years’ experience with Smartsheet or another online project management software; certification preferred
• Proven ability to develop and execute brand strategies, visual identities, storytelling, and integrated marketing campaigns across digital, print, signage, and video platforms
• Hands-on experience with creative production, including web design, print, video, social media, email marketing, and event collateral
• Well-versed in leveraging multiple marketing channels to craft and deliver brand strategies; experience targeting audiences and developing campaigns across email (including segmentation, drip campaigns, and targeted list usage), social media, earned media, content marketing, paid advertising, and SEO/SEM
• Strong portfolio demonstrating brand storytelling, high-impact design, and multimedia work
• Inspiring team leader with experience leading designers, writers, web managers, and outside vendors
• Ability to provide strategic and creative direction while empowering team creativity
• Skilled in brand project management, including creating and meeting timelines, workflows, and resource allocation
• Strong analytical and research skills, including the ability to establish success metrics and track outcomes
• Creative problem solver with strong emotional intelligence and critical thinking skills
• Demonstrated ability to think strategically and offer thought leadership to CCMO and other senior leaders
• Experience in developing standard operating procedures
• Skilled in developing and managing budgets to ensure alignment with strategic goals and financial accountability
• Strong vendor and budget management skills, including overseeing internal print production and external partners
• Proficiency with Adobe Creative Suite, Sprout Social,…