Senior Director of Creative

Senior Director of Creative page is loaded## Senior Director of Creative locations:
Manchester, NHtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR2244
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* Job Description:

** We are seeking a
** Senior Director of Creative
** to set the creative vision and drive brand impact across all channels at Easterseals NH & VT! This dynamic leadership role oversees the creative team to produce compelling, brand-aligned content across digital, print, and video platforms including web, social, signage, email, events, and video production. This role is ideal for a creative leader who is driven by purpose and motivated to make a lasting impact!

Responsibilities include:

** Creative & Brand Leadership
*** Direct and inspire the creative team to produce compelling, brand-aligned content across all platforms and media, including digital, print, and video.
* Responsible for designing and executing a comprehensive brand plan and strategy, including visual identity, messaging, and positioning. Ensures consistency across all communications, both internal and external.
* Working with creative team is hands-on in actively developing Marcom materials to support all efforts.
** Brand Project & Campaign Management
*** Responsible for being the organizational Brand Project Mar Com Manager. This entails driving the planning, execution, and successful delivery of the marketing and communication initiatives, ensuring alignment with organizational goals, timelines, and budgets.
* Responsibilities include developing and executing strategies to increase overall brand awareness of Easterseals NH & VT, its programs, and leadership through targeted Marcom campaigns, earned media, internal and external signage, email marketing, events, scripts/talking points, web content, videos, swag materials, and other collateral.
* Evaluates performance of brand campaigns to ensure effectiveness and makes changes to optimize.
** Strategy, Operations & Leadership
*** Provides thought leadership to CCMO and assists in crisis communications when requested.
* Oversees, manages, and utilizes (when necessary) internal commercial grade printer and vendor relations.
* Develops workflows and standard operating procedures to help with departmental efficiencies and optimization
* Helps develop annual budget ($2.6M), tracks all expenditures, and ensures that financial targets are met.
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* Qualifications:

*** Bachelor’s degree in Marketing, Communications, Visual Identity, Graphic Design, or related field (Master’s Degree preferred)
* Seven (7)+ Years of progressive experience with a demonstration of results in creative direction, brand strategy, and/or visual communications
* Three to five (3–5) years supervisory experience, including providing mentorship and coaching, and performance assessment
* At least three (3) years’ experience with Smartsheet or other type of online project management software, certification preferred
* Proven ability to develop and execute brand strategies, visual identities, storytelling, and integrated marketing campaigns across digital, print, signage, and video platforms
* Hands on experience with creative production, including web design, print, video, social media, email marketing, and event collateral
* Well-versed in leveraging multiple marketing channels to effectively craft and deliver brand strategies. Experienced in targeting audiences and developing campaigns across email (including segmentation, drip campaigns, and targeted list usage), social media, earned media, content marketing, paid advertising, and SEO/SEM
* Strong portfolio demonstrating brand storytelling, high impact design, and multimedia work
* Inspiring team leader with experience leading designers, writers, web managers, and outside vendors
* Ability to provide strategic and creative direction while empowering team creativity
* Skilled in brand project management, including creating and meeting timelines, workflows, and resource allocation
* Strong analytical and research skills, including the ability to establish success metrics and track outcomes
* Creative problem solver with strong emotional intelligence and critical thinking skills
* Demonstrated ability to…