Demand Generation Manager

The Demand Generation Manager generates qualified pipeline at a healthy cost by turning our Ideal Client Profile and offers into repeatable, verticalized demand programs; owns the quarterly marketing plan and budget; runs the channel mix (SEO/SEM, Linked In, webinars/events); enforces tracking standards; and equips Sales with proof and messaging that convert—while partnering cross functionally to hit MQL→SQL quality, opportunity creation, and Cost of Acquisition goals.

• Lead day to day program cadence (weekly check‑ins, 7–14 day lookahead), set clear channel goals/KPIs, and coach contributors (Content Marketing Manager, Business Development, agencies) on offers, audiences, and messaging.

• Provide feedback loops on lead quality with Business Development; facilitate enablement sessions and maintain a living “approved claims” library.

• Uphold standards for briefs, creative reviews, landing page QA, and on‑time asset delivery.

• Own the quarterly campaign plan and budget: set channel mix/targets, launch and optimize SEO/SEM & Linked In, and run the webinar/field event calendar; reallocate spend to top‑performing sources.

• Enforce measurement hygiene (UTMs, campaign taxonomy, “How did you hear about us?”); partner with Rev Ops on dashboards and data QA.

• Manage funnel health and SLAs: monitor MQL→SQL, SQL→Opp, Opp→Win; drive speed to lead, cadence adherence, and meeting set/show rates.

• Deliver the outcomes: MQL volume/quality by channel, SQL accept rate ≥35%, marketing‑sourced pipeline to plan, webinar/event conversion, and attribution completeness across active campaigns.

• Equip Sales with persona talk tracks, competitive notes, proposal inserts, calculators, and case proofs; join key discovery or late‑stage calls when needed.

• Align Mainstay’s offerings to each prospect’s needs, explicitly mapping value to vertical‑specific outcomes.

• Translate win/loss and discovery insights into message tests, content priorities, and next‑quarter program adjustments.

• Work with Director of Revenue Operations on governance, goals, and approvals; with asset production and nurtures; with Rev Ops on ops logistics, UTMs, lists, and dashboards; with Business Development on follow‑up plays; and with Client Services on references/Q  proof.

• Coordinate partners for co‑marketing (webinars, field events, referral motions) and ensure partner‑sourced opportunities are tagged and reported.

• 4–7+ years in B2B demand generation (MSP, cybersecurity, SaaS, or IT services preferred) with a record of hitting MQL→SQL quality targets and improving CAC/payback via testing.

• Hands‑on with Hub Spot Marketing Hub/CRM, GA4/Search Console, Linked In Ads, Google Ads, and webinar platforms (Zoom/GoTo).

• Comfortable with UTMs/campaign taxonomy, assisted pipeline reporting, and basic Looker/Excel; bonus for vertical marketing (Healthcare/Manufacturing/Legal), SEO basics, Content Marketing Manager/HIPAA claims governance, and short‑form video/case workflows.

• Clear, concise communicator who can write strong briefs and align Sales on messaging and proof.

• Data‑driven optimizer with test and learn rigor across channels, audiences, and landing pages.

• Systems thinker who enforces process (brief → measurement checklist → creative/automation) and drives cross‑functional alignment.

• High EQ, resilient under pressure, and able to manage ambiguity while shipping programs consistently.

• Prolonged periods working at a computer.
• Occasional lifting up to 15 lbs.
• Hybrid/remote role with periodic travel for New England events, field programs, partner sessions, or team offsites.

This description cannot encompass all tasks and may change at any time. Other duties as assigned may be required to achieve Mainstay’s vision, mission, and core values.

Mainstay Technologies- IT you trust from a team you enjoy. Mainstay Technologies provides a full IT and Information Security department to small and medium size businesses in the northern New England area. As a company in the Best Companies to Work For Hall of Fame, we believe in…