VP, Retail Sales - Commercial Business Unit Lead

Summary

Lead a core retail division. Shape strategy. Deliver growth at scale.

Our new VP, Retail Sales will take full commercial ownership of one of Sofina Foods Europe’s most significant retail divisions. This is a pivotal role for a commercially astute and visionary leader ready to take a high-performing team and well-established customer base to the next level. This role combines strategic direction with hands-on commercial leadership. You’ll be accountable for the performance of a well-established, high-value customer portfolio, while setting the vision for future growth, customer partnerships and team capability.

Working cross-functionally across operations, innovation and technical teams, you’ll ensure customer strategies are commercially robust, executable and aligned to Sofina’s wider European retail agenda. Based in North Yorkshire, this role requires significant present onsite at our Head Office, and will require frequent travel to customers and Sofina sites.

You will be responsible for driving commercial performance and long-term value by:

• Owning and delivering the end-to-end commercial strategy for your business unit
• Leading revenue, margin and profit performance, with full P&L accountability
• Building and strengthening strategic partnerships with major retailers
• Shaping customer joint business plans with clear commercial intent and discipline
• Leading, developing and motivating a multi-disciplinary commercial team across sales, category and customer marketing
• Owning forecasting, budgeting and commercial planning cycles
• Collaborating closely with operations, technical and innovation teams to deliver customer-led solutions
• Ensuring customer plans align with Sofina Foods Europe’s broader retail growth strategy

You will be an experienced commercial leader with a strong understanding of UK grocery and/or convenience retail and will:

• Bring senior commercial leadership experience within FMCG or food manufacturing, with proven experience across chilled, frozen and ambient categories
• Have a proven track record of managing and growing major UK retail accounts
• Demonstrate strong commercial and financial capability, including margin management and forecasting
• Be a confident relationship builder with credibility at senior customer level
• Lead with clarity, purpose and accountability, developing high-performing teams
• Be comfortable operating in a fast-paced, evolving environment
• Balance strategic thinking with practical, execution-focused delivery

This is a rare opportunity to lead a high-profile retail business unit within a growing, international food group supplying many of the UK and Europe’s best-known retailers. You’ll shape strategy, influence customer direction and develop a strong leadership team, while working in a business that values ambition, collaboration and customer-led growth. The role offers genuine long-term scope for impact, influence and progression within Sofina’s European leadership community.

Sofina Foods isn’t just a food company - It’s a place to build your future. With a team of over 13,000 people across 40 sites in Canada and Europe, we’re passionate about delivering quality meats and seafood products to consumers around the world. Join a company where innovation, sustainability, and customer satisfaction drive everything we do. At Sofina, you’ll grow your skills, make a real impact, and work with responsibly sourced products from more than 50 protein sources across five continents.

Our vision is bold: to be the most successful food company in the world. If you’re looking for a rewarding career in the food industry, there’s a place for you at Sofina Foods.

Sofina Foods is proud to be an equal opportunities employer. We’re committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome applications from people of all backgrounds and experiences – regardless of age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.

Monday to Friday

Malton, North Yorkshire

Full-time

Sofina Foods

GB

5191

NOIND