Growth Marketing Manager

About Lineage

Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands‑on education, asset management, and an investment property marketplace. With over $1.5 billion in transactions, we're simplifying rental property ownership and empowering everyday people to build long‑term wealth—anytime, anywhere.

We're seeking a highly skilled Growth Marketing Manager to architect, execute, and scale our demand generation engine across both the investor (DTC) and property management (B2B) segments. This role is central to our next phase of growth and requires a strategic, data‑driven marketer capable of building full‑funnel programs, owning multi‑channel paid media, optimizing lifecycle and nurture flows, and driving measurable pipeline impact.

This is a hands‑on role for a marketer who thrives in fast‑moving environments, is deeply analytical, understands how to build systems that scale, and knows how to turn creative ideas into high‑performing growth programs. You will partner closely with Product, Rev Ops, Sales, and external agencies to accelerate revenue growth and expand Lineage's national footprint.

Demand Generation & Paid Media

• Build and execute multi‑channel demand generation strategies targeting real estate investors and property managers
• Own Meta, Google, Linked In, You Tube, Reddit, and Native/Display advertising campaigns end‑to‑end
• Continuously test creatives, audiences, and messaging to improve conversion rates and reduce CAC
• Develop landing pages, funnels, and offers aligned to persona‑specific journeys

Lifecycle, Email & Marketing Automation

• Architect and optimize lifecycle programs across all stages of the funnel
• Build nurture sequences for investors, PMs, returning prospects, and education‑first audiences
• Implement lead scoring, segmentation, and personalization at scale
• Write high‑performing email campaigns

Analytics, Reporting & Optimization

• Maintain and optimize GA4 tracking, measurement, and integrations
• Build dashboards to monitor channel performance and marketing‑sourced pipeline
• Manage attribution frameworks and continuously refine spend allocation
• Partner with the Director of Marketing on revenue forecasting and KPI reporting

Content, Creative, and Brand Execution

• Ensure consistency with Lineage's brand guidelines and messaging architecture
• Support SEO efforts with content briefs, keyword validation, and funnel mapping

Website & CRO

• Partner with the Director of Marketing and Webflow resources to maintain and optimize high‑performing pages
• Implement A/B tests across landing pages, ads, and email campaigns
• Improve onsite conversion rates in partnership with UX and analytics

Agency & Cross‑Functional Collaboration

• Manage relationships with paid media, SEO, and Rev Ops agencies
• Work closely with Sales to align on lead quality, feedback loops, scoring, and routing
• Collaborate with Product, Engineering, and Rev Ops on data integrations and tracking

• 5+ years of experience in growth marketing, demand generation, or performance marketing
• Proven track record executing integrated campaigns that drive qualified leads, revenue, and measurable ROI
• Expertise in paid media across Google Ads, Meta Ads Manager, Linked In Ads, You Tube, display/retargeting, and emerging channels
• Deep understanding of marketing automation and CRM systems, specifically Hub Spot (workflows, scoring, lifecycle, attribution, reporting)
• Strong analytical and quantitative skills with the ability to translate data into insights and action
• Hands‑on experience with GA4, UTM frameworks, Looker Studio dashboards, and cross‑channel attribution
• Strong understanding of lifecycle marketing and the ability to build, optimize, and scale nurture programs for multiple personas
• Demonstrated ability to develop high‑performing landing pages, email campaigns, and funnel optimizations (CRO experience a plus)
• Strong competency in Figma, Adobe Creative Suite, and creative asset development
• Ability to collaborate with design stakeholders on brand systems,…