Assistant Director of Admissions – Graduate Programs

Overview

Reporting to the Associate Vice President of Enrollment, the Assistant Director of Admissions – Graduate Programs provides support to the overall graduate recruitment efforts of the Academy. The position is a union‑salaried support staff role and handles confidential information with high professional and ethical standards, including FERPA compliance.

• Advises students regarding educational opportunities and other admission requirements, policies, procedures, credit transfer, and financial assistance.
• Plans, develops, implements, and evaluates programs, special projects and events to recruit students in targeted populations and facilitate admission to MMA graduate programs.
• Analyzes recruitment and retention trends, and participates in establishing and implementing recruitment and retention strategies, resources, policies, and procedures.
• Executes strategic recruitment initiatives and tracks recruitment expenses.
• Plans and participates in recruitment events, information sessions, and outreach initiatives.
• Assists with creating and distributing promotional materials designed to recruit and retain students.
• Maintains expansive knowledge of graduate program offerings and processes, including curriculum mapping, program delivery, and sequencing.
• Manages communications workflows with prospective students through the CRM system, ensuring timely, consistent, and personalized communication that supports inquiry conversion and applicant yield.
• Collaborates on and influences marketing and communications to ensure accurate, compelling, brand‑aligned recruitment content.
• Collaborates with academic departments and program directors to understand enrollment goals and target audiences, and showcases applied learning and graduate career outcomes.
• Identifies, develops, and maintains relationships with internal and external stakeholders, including faculty, alumni, current students, partner organizations, and institutions to build enrollment pipelines.
• Develops new business partnership opportunities that create enrollment pipelines and build MMA awareness and brand.
• Researches new recruitment avenues and makes recommendations for strategies to engage new opportunities.
• Prepares regular enrollment reports to inform decision‑making.
• Demonstrates a strong commitment to continuous improvement.
• Achieves aggressive monthly and annual recruiting goals.
• Interacts regularly with enrollment leadership team to develop recruiting strategies and partnerships.
• Conducts in‑person and virtual New Student Orientation programs, integrating Student Ambassadors.
• Conducts in‑person and virtual informational/recruitment sessions with Student Ambassadors in the campus visit experience.
• Participates, as needed, in undergraduate recruitment efforts including on and off‑campus events.
• Performs other duties and completes special projects as needed.

This job description reflects the general duties of the job but is not a detailed description of all duties which may be inherent to the position. The Academy may assign reasonably related additional duties to employees consistent with policy and collective bargaining agreements.

• Ability to convey the school’s mission.
• High professional and ethical standards for handling highly confidential materials.
• Exceptional ability to speak and write clearly and persuasively, including public speaking.
• Excellent interpersonal skills necessary to provide first‑class customer service to prospective students, their families and both internal and external stakeholders.
• Strong analytical skills and the ability to think strategically to develop an effective recruitment plan.
• The ability to establish strong and effective personal and professional relationships.
• The position requires strong planning and organizational skills, attention to detail, and the ability to effectively manage multiple projects.
• Demonstrates flexibility and initiative, and the ability to work independently as well as part of a team.
• Must be adept in social media communication.

• Bachelor’s Degree in Business, Education or equivalent experience preferred.
• 3–5 years progressively responsible professional experience in admissions or higher…