Activation Manager UKI

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for an Activation Manager - UK & Ireland for our office in Maidenhead, UK
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• A highly visible, hands-on role where you own execution at the moment of choice
• Exposure to an international portfolio of well-known consumer healthcare brands
• Fast-paced FMCG-style environment with real opportunities for growth and development
• Strong cross-functional collaboration across Brand, Category, Commercial and Ecommerce teams

• Act as the shopper champion, turning shopper and consumer insights into actionable activation strategies that drive conversion across channels
• Own the omni‑channel point‑of‑purchase experience, ensuring best‑in‑class execution online and offline
• Lead POP excellence, delivering disruptive, insight‑led activations that bring brand strategy to life
• Embed portfolio and full‑funnel thinking at POP, prioritising hero SKUs and seasonal opportunities
• Deliver flawless go‑to‑market execution for innovation launches in close partnership with Brand teams
• Contribute to annual planning, shaping activation strategies aligned to customer, channel and commercial priorities
• Translate brand strategies into customer‑specific shopper marketing plans
• Drive e‑commerce and digital shelf performance, improving content, visibility and conversion
• Own retail media planning and optimisation, including onsite search (e.g. Criteo, Citrus Ad)
• Lead HCP activation across pharmacy, including PoS, trade advertising and training materials
• Develop and manage comprehensive shopper activation toolkits in collaboration with content and creative teams
• Partner with agencies to deliver high‑quality, effective activation campaigns
• Manage activation budgets and KPIs, continuously optimising performance and ROI

• 3+ years' experience in shopper, activation or customer marketing, ideally within FMCG or consumer goods
• Proven track record of delivering insight‑led, high‑impact activations
• Experience working with data and insight tools such as Nielsen, Kantar, Dunnhumby, Nectar or Stackline
• Strong understanding of digital marketing and e‑commerce, including digital shelf optimisation and retail media
• Experience in healthcare and/or HCP activation is a plus
• Comfortable operating in a fast‑paced, agile environment with a high degree of autonomy
• Strong communication skills, with the ability to influence across multiple stakeholders
• Solid Microsoft Office skills
• Fluent in English

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule, hybrid model with the primary work place in the office, and life‑work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start‑up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.