Certified Drive Specialist & Fleet Coordinator

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LOCATION:
Mahwah, NJ

RECRUITMENT RANGE: $95,000 - $119,000

Live the Exceptional With Soul. This is the singular purpose of JLR.

At the core of these experiences are the products themselves. The JLR brands have undergone a dramatic transformation over the past years.

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code:
Customer Love;
Unity;
Integrity;
Growth;
Impact.

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

Reporting to the Drive Experience Senior Specialist, the Certified Drive Specialist & Fleet Coordinator is responsible for overseeing all vehicle, instructor, course, and drive‑related elements of mobile on‑road and off‑road driving activations. This includes client marketing events, PR and media engagements, and retailer training drives that support activation goals for the Defender, Range Rover, and Discovery brands. The role also provides critical support for Land Rover Experience Centers, Defender Trophy, Trek, and additional experiential programs, while managing the Brand Experience Fleet to ensure seamless, high‑impact execution across all touchpoints.

• Select on‑road and off‑road drive experience locations and venues
• Develop off‑road courses and on‑road drive routes
• Oversee course/route build, including coordination with activation leads, vendors, supplies, and permits
• Ensure drive experiences highlight vehicle capabilities while maintaining safety and vehicle preservation
• Manage vehicles assigned to activations, ensuring proper preparation, care, and alignment to event needs
• Support Brand Experience and PR teams with fleet operations, with a focus on Defender
• Manage on‑site drivers, course builders, and drive instructors at events
• Procure, train, and oversee all drive staff and instructors
• Manage budgets, including procurement, invoicing, and bill payment for assigned activities
• Support marketing fleet operations, including vehicle ordering, scheduling, transportation, repairs, budget oversight, and vehicle turn‑ins

What you will need:

• JLR Lead Instructor accreditation from the Global Experience compliance team
• Ability to deliver engaging client experiences across all core competencies
• Strong capability in developing and managing accredited drive instructors
• Deep product and technical expertise across all JLR brands
• Solid mechanical understanding of vehicle performance and diagnostics
• Extensive off ‑ road driving experience across varied and challenging terrain
• Strong ability to train and evaluate instructors to deliver safe, high ‑ quality experiences
• Clear understanding of risk and ability to articulate, mitigate, and document it
• Ability to create and publish comprehensive Risk Assessments in the approved format

Base pay offered may vary depending on multiple individualized components, including location, skills, experience, and market factors. The total compensation package for this position may also include other elements, including a target bonus in addition to a full range of medical/health, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick/personal, and parental leave).

Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employees will be in an “at-will position”.

• As a people-first company, working at JLR means opportunity, teamwork, and growth. That s why working here is so much more than a job.
• Be part of an international, inclusive, and open-minded company
• Global Bonus Program based on company performance
• You are never just a number.…