Digital Marketing Specialist

Job Summary
The Digital Marketing Lead is responsible for driving Bhima's overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brand's online presence and scaling e-commerce performance.

The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.

Key Responsibilities
Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.
Manage paid advertising campaigns across  Google Ads, Meta Ads , and other performance channels.
Lead  SEO, SEM, social media , and marketplace visibility initiatives.
Oversee content planning, creative alignment, and brand consistency across all digital assets.
Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.
Collaborate with product, catalogue, and design teams to support campaign objectives.
Optimize campaigns for ROI, customer engagement, and conversion performance.
Mentor digital marketing executives and foster a high-performance team environment.
Manage external agencies, freelancers, and marketing vendors.
Prepare and present performance reports, insights, and recommendations to leadership.
Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.
Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.

Required Skills & Technical Expertise
Proficient in  Google Ads ,  Meta Ads Manager , and performance campaign management.
Strong understanding of  SEO tools  (SEMRush, Ahrefs) and keyword/content optimization strategies.
Expertise in  Google Analytics 4  and  Tag Manager  implementation/tracking setups.
Hands-on experience with  email marketing platforms  (Klaviyo, Mailchimp).
Familiarity with social media scheduling and management tools.
Knowledge of A/B testing frameworks and marketing automation workflows.
Understanding of programmatic advertising and affiliate marketing platforms.

Soft Skills
Proven leadership and team mentoring abilities.
Strong analytical and data-driven mindset.
Excellent communication and presentation skills.
Ability to collaborate across departments and manage multiple stakeholders.
Creative problem-solving under pressure with a results-oriented approach.

Preferred
Experience working with  AI-driven marketing tools  and predictive analytics.
Familiarity with  influencer marketing  strategies and partnerships.
Exposure to AR/VR-driven digital campaigns or innovative brand experiences.
Knowledge of  voice search optimization  trends and best practices.
Experience managing  international or multi-region digital marketing campaigns .

Relative/Core

Experience:

06 to 08 years