Iberia & International Sales Director; Food industry

• Growing and transforming food international company
• Local and international sales role

Growing multinational food company with a subsidiary and 2 factories in Spain

• Design and implement the retail commercial strategy for Iberia and international markets ( all Europe except UKI)
• Develop annual business plans for the key retail customers by understanding the value drivers of the business and identifying profitable commercial opportunities to grow revenue, market share and profit.
• Stablish sales objectives by forecasting and developing annual sales quotes for regions & territories, projecting sales volumes and profit for existing & new products.
• Developing and maintaining an excellent understanding of the key customers/target audience to ensure that their needs are being met and their business is retained.
• Ensure that all elements of pricing, terms and promotions are properly negotiated and are aligned with business guidelines.
• Working closely with the Retail national sales team to manage key customers (existing and new), thereby improving revenue and profitability.
• Maintains sales volume, product mix, and selling price by keeping current and supply and demand. Manage product mix to maximize margin.
• Championing and leading each new product from innovation through to successful implementation across each channel, to enable it to become a core part of the business.
• Develop the sales function and structure in order to deliver sales and channel effectiveness across both domestic and international markets.
• Ensuring that regular reviews are carried out with customers, to ensure that their needs are being met and that excellent customer service is achieved and, developing future improvements/services for the customers.
• Maintaining an awareness of external factors (including competitors, bakery, government business initiatives, legislation…) which affect the business.
• Ensuring that all commercial activities meet or improve on budget, cost, volume and efficiency targets (KPI) in line with business objectives.
• Visiting and negotiating with large customers and management of them. Direct multi-level customer contact across all relevant functions.
• Working with HR department, participate in interviews and succession plans to consolidate the national commercial team.

• Bachelor degree
• Availability to travel
• Fluent English for a daily use
• Negotiation skills
• At least 10 years in senior level sales roles (local and international responsbility)
• Experience working in a senior commercial director role, ideally within a fast-paced, fast-changing food environment.
• Strategic commercial experience, a strong commercial ability, and exceptional negotiation skills.
• Experience of dealing with and engaged at a strategic and senior leader level with Retail and Foods Services customers.
• Food industry experience
• Experience managing commercial teams
• Experience working in national and international distribution markets and negotiation with them.
• Technical, strategic and leadership experience

• Strategic role within a international professional environment