Outside Sales - bproauto Aftermarket Parts; MN​/WI

Outside Sales - bproauto Aftermarket Parts (MN/WI)

Helm is actively seeking aftermarket sales professionals in the automotive parts industry. As a Territory Sales Representative with Helm’s bproauto parts division, you will be responsible for growing the sales, penetration, and loyalty of bproauto parts within CDJR dealerships, auto repair shops, national and major accounts, as well as warehouse parts distributors in your assigned territory.

• Increase sales, loyalty, and utilization of bproauto parts to achieve revenue goals.
• Automotive aftermarket outside parts sales experience preferred.
• Represent and develop the bproauto brand to new and existing OE dealerships, auto repair shops, national and major accounts, and warehouse distributors to conquer sales from existing suppliers.
• Conduct sales visits alone or with representatives from the OE dealership or warehouse distributors.
• Generate new wholesale accounts by networking, cold calling, market research, etc.
• Routinely interact face‑to‑face with OE dealerships, auto repair facilities, national and major accounts, and warehouse auto parts distributors to foster strong relationships, customer satisfaction, and purchase loyalty.
• Consult with all levels of dealership management to increase utilization of bproauto parts on customer and internal (used) vehicles.
• Coach and train dealership employees on bproauto parts feature and benefits.
• Coordinate with dealer parts managers to maintain appropriate inventory to facilitate retail, internal, and wholesale sales goals.
• Utilize Salesforce (or equivalent software) to log all contacts and interactions.
• Provide feedback to bproauto corporate team regarding product, pricing, and incentive opportunities to increase sales.

• 90% daily travel with some overnight travel required depending on the assigned market.
• College degree preferred, but not required.
• A minimum of 5 years of relevant experience strongly preferred.
• Aftermarket or dealership account management experience.
• Brand and product representation / training experience.
• Ability to develop relationships with independent repair facilities.
• Sales/Relationship building experience.

• Proficient computer skills including Microsoft Office, Email, and Web.
• Strong organizational skills and attention to detail.
• Effective project management skills.
• Effective communication skills, both written and verbal.
• Sense of urgency.
• Outstanding customer service skills.

Helm is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Seniority level:
Mid‑Senior level

Employment type:

Full‑time

Job function:
Sales and Business Development