Restaurant Territory Development Manager- Madison, WI

Territory Development Manager - Unilever Food Solutions

Location: Remote - Madison, WI

Unilever Food Solutions (UFS) is the €3bn+ food service division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers.

UFS is accelerating its digital transformation to fuel growth through data‑driven and technology‑enabled Go‑to‑Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & off‑line contact strategy. Within the US, the focus of UFS Customer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long‑term value for our partners.

The pay range for this position is $69,360 to $104,040
. Unilever considers a wide range of factors when determining compensation, including skill sets, experience, training, licensing, certifications, qualifications, education and organizational needs.

This position is bonus eligible.

This position is LTI eligible.

Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can select from a range of benefits—including health, dental, vision, retirement, life and disability insurance, parental and sick leave, paid vacation and holidays, and a variety of voluntary benefits. Coverage details will align with plan terms and governing documents.

As a Territory Development Manager, you will drive sustainable business growth through engagement with operators, chains, and trade partners. You will be part of a multi‑touchpoint integrated digital ecosystem, driving growth with new customers (reach) and existing customers (penetration). You will use data and CRM tools to plan and execute sales calls, establish yourself as a valuable partner, and grow market share in your territory.

You will be accountable for delivering business targets such as sales growth, reach & penetration, digital engagement, and customer presentations with both operators and distributor trade partners. You will execute a multi‑touchpoint contact strategy online and face‑to‑face, generate demand for Food Solutions products, and deliver excellent customer experience. You will provide virtual culinary consultation to targeted operators.

This is an exciting role and a great development opportunity for an ambitious and motivated individual—an opportunity to make a real difference.

Engage with local chain accounts and operator customers, and deliver business targets for the assigned territory—turnover, reach, penetration, digital engagement, FPO (Fully Profiled Operators), demos, sampling, and more. Implement a full key‑account management approach, execute CBP, win & retain funnel, contact matrix, and multi‑touchpoint contact strategy both online and offline (20% online calls & 80% face‑to‑face).

• Use data to convert business insights into activation solution selling.
• Utilize market trends to create concept solution selling.
• Gain insight and lead customers to the right solution.
• Network to key customer stakeholders to engage decision-makers.
• Prepare visits with solution recommendations and use the CRM Salesforce system to manage workflow and overall market funnel.
• Conduct face‑to‑face and virtual sampling, ideation, cooking demos using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to deliver revenue savings or efficiency improvements from UFS solutions.
• Follow up on previous calls to ensure opportunities progress to sale close.
• Secure and coordinate customer orders each month to ensure growth is on target.
• Meet with distributors/trade partners to expand assortment,…