Sales Manager

Full-Time | On-Site | Base Salary ($50,000–$80,000
) + Commission + Bonus |

Location:

Madison, WI

Are you a sales‑driven professional who thrives on closing deals, motivating teams, and helping people transform their lives through fitness? We’re looking for a Sales Manager who knows how to sell high‑ticket personal training packages, drive results, and lead from the front inside a fast‑paced, high‑energy training facility.

This role isn’t just about memberships — it’s about consultative, high‑impact sales that change lives. You’ll own the full sales funnel, from generating leads and booking appointments to overcoming objections and closing high‑ticket personal training packages.

• Sell personal training packages and memberships, consistently meeting and exceeding monthly revenue targets.

• Run consultative sales appointments focused on needs analysis and emotional connection, achieving at a minimum 50%+ close rate.

• Own the entire sales funnel — lead generation, appointment setting, follow‑up, and closing.

• Implement scripts, objection handling, and follow‑up strategies that maximize conversion.

• Train and mentor trainers and front desk staff on sales psychology, presentation, and follow‑up techniques.

• Lead from the front — set the standard for professionalism, energy, and accountability.

• Host daily or weekly huddles to review metrics, motivate the team, and reinforce closing strategies.

• Partner with ownership to build and execute local lead generation campaigns.

• Manage outreach to schools, youth programs, and local businesses to grow brand awareness.

• Use social media, referral programs, and community events to fill your pipeline.

• Track, analyze, and report KPIs: leads, appointments, closes, and average package size.

• Collaborate with ownership on pricing, promotions, and sales strategy.

• Maintain accurate records in the CRM to ensure every lead is nurtured and followed up with.

• 3+ years of fitness sales experience with a proven record of selling high‑ticket personal training packages.

• Background in fitness — understands the mindset, motivation, and value of coaching.

• Confident, driven, and resilient — loves the chase and the close.

• Experienced in using gym management or CRM software (Mind Body, Club Ready, Zen Planner, etc.).

• Excellent communicator who can inspire action and build long‑term relationships.

• Organized, accountable, and thrives in a fast‑paced, performance‑based environment.

• Income Potential:
  Base + uncapped commissions + bonuses ($50,000–$80,000+ depending on results)

• Benefits:
  Medical, Dental, Vision, and PTO

• Perks:
  Complimentary gym membership

• Career Growth:
  Opportunity to advance into multi‑unit leadership or GM roles

• Culture:
  Positive, team‑oriented, and performance‑driven — where winners thrive