Paid Social Marketing Manager

Description

Here’s why we need your help

We are an aspirational brand with a big mission: to be the best place to find mental health and addiction treatment for anyone, anywhere—and social media is one of our most powerful tools for reaching those in need. We’re hiring a Paid Social Marketing Manager to own and scale our efforts across all paid social channels. You’ll be the go-to expert on campaign execution, creative testing, and audience targeting on platforms like Meta, Tik Tok, and Reddit.

You’ll be responsible for launching and optimizing paid social campaigns that drive qualified traffic and measurable results, while working closely with cross-functional teams to ensure we deliver authentic, effective creative s role plays a critical part in helping people discover  when they need it most.

Work Location

Madison, WI

How you know you’re being successful

• Paid social campaigns consistently meet or exceed performance and ROI goals
• Creative testing frameworks and creator partnerships drive continuous improvement and learning
• Key stakeholders feel confident in channel strategy and social media outcomes

We’ll expect you to do things like these

• Own and manage paid social campaigns across Meta, Tik Tok, Reddit, Pinterest, X and other emerging platforms
• Launch and optimize campaigns focused on driving qualified traffic and engagement
• Partner with content and design teams to produce high-performing ad creatives that reflect our brand and mission
• Partner with the Social Media Manager on creator partnerships and a commenting strategy for social ads
• Build and execute creative testing plans to maximize performance and uncover insights
• Develop audience targeting strategies that reach individuals and families seeking recovery support and treatment
• Monitor campaign performance and identify opportunities for optimization and scale
• Report regularly on performance metrics, insights, and learnings
• Collaborate with cross-functional partners including data and product to maximize campaign impact

Required Qualifications

• 5+ years of experience managing paid social campaigns in high-growth environments
• Demonstrated ability to scale campaigns and achieve performance targets across Meta, Tik Tok, and other social platforms
• Strong understanding of performance marketing KPIs and optimization strategies
• Experience managing creative strategy for paid social

What we think will improve your chances of success

• Bias toward action and thrive in fast-paced, cross-functional environments
• Experience in the behavioral healthcare industry
• Comfort with analytics tools like Amplitude, Heap or Looker
• Ability to translate campaign data into clear recommendations
• Familiarity with ad compliance requirements and technology in sensitive or regulated categories

Travel Expectations

Twice a year for company gatherings. Occasional travel for conferences where appropriate.

Compensation

The base salary range for this position is $100,000–$120,000, plus eligible benefits. Compensation may be adjusted based on tenure and experience. For employees residing in Dane County, total annual compensation including the housing stipend is approximately $108,823–$128,823.

Dane County Housing Stipend

We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $735.26/month in addition to your salary ($8,823.12/yr; half of the Fair Market Value of a 2  apartment in Madison according to rentdata.org).

Equity Options

In addition to your cash compensation, you will receive options to buy stock in  at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth.

Quarterly Bonus

An additional 10% of base earnings is paid out quarterly when the company meets its revenue target.

Benefits and Perks

This role is eligible for the following benefits and perks:

• Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
• Short- and long-term disability and basic life insurance
• 401K (100% company match up to 3% and 50% on the next 2%)
• Paid time off, paid holidays, and leaves of absence
• Education…