Advertising and Marketing Manager

Responsibilities

• Lead, mentor, and develop a high-performing marketing services team
• Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints
• Act as a key marketing partner to retailers, internal teams, and vendor partners
• Drive eCommerce, digital marketing, and retail technology initiatives
• Use data, dashboards, and performance metrics to inform strategy and decision-making
• Represent Marketing Services both internally and externally, including in-store retailer visits
• Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touch points
• Define program objectives, target audiences, key messaging, and review measurement to refine
• Collaborate with cross-functional teams to ensure alignment and integrated marketing efforts
• Oversee external vendors partnerships and collaborate with them to develop marketing campaigns to grow Certco, Inc retailer sales customer engagement as well as brand growth
• Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely
• Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands
• Meet three to five retailers at store locations each quarter including coordinating store visits with Retail Business Consultants (RBC)
• Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services
• Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs
• Understand applicable POS technologies and accessible data/gaps
• Contribute to the development of the overall marketing execution, aligning with company goals and objectives
• Facilitate market research and competitive analysis to determine opportunities
• Stay up to date with the latest marketing trends, technologies, and best practices
• Vet outside vendor suppliers as needed to operate more efficiently as a marketing services department and provide needed retailer support

• 5–7 years of progressive marketing experience with people and project leadership
• Strong expertise in retail, digital, and omnichannel marketing
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Proficiency with marketing tools, CRM systems, and analytics platforms
• Strong analytical skills with the ability to interpret data and generate actionable insights
• Excellent communication, presentation, and interpersonal skills
• Strong organizational and time management skills
• Experience developing and executing successful marketing programs across various channels
• Knowledge of consumer behavior, retail marketing tactics and omnichannel strategy
• Ability to thrive in a fast-paced environment
• Must be insurable for auto insurance coverage and possess a valid driver’s license