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Lifecycle Marketing Leader — Email, Push & App
Job in
Madison, Dane County, Wisconsin, 53774, USA
Listed on 2026-01-28
Listing for:
Zappos.com LLC
Full Time
position Listed on 2026-01-28
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Overview
A leading online retailer is seeking a Head of Lifecycle Marketing to drive strategic initiatives for their email and push notification programs. The role involves leading a team, optimizing customer engagement, and enhancing the mobile app experience. The ideal candidate has over 6 years of marketing experience, strong leadership skills, and a background in data-driven decision making. This position is crucial for aligning marketing strategies with business goals, mentoring a team, and driving innovative changes that enhance customer relationships.
Responsibilities- Lead and mentor a team focused on lifecycle marketing initiatives.
- Drive strategic initiatives for email and push notification programs.
- Optimize customer engagement across channels and enhance the mobile app experience.
- Align marketing strategies with business goals and measure impact using data‑driven decision making.
- 6+ years of marketing experience.
- Strong leadership and team management skills.
- Background in data‑driven decision making.
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