Acquisition Marketing Media Planner; Madison, WI - Hybrid

At Tru Stage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work:
Tru Stage awards and recognition.

This Marketing Team position is responsible for strategic generation of Direct Mail and Email direct‑to‑consumer marketing calendar in support of a product area(s) using direct response best practices. Accountability of total testing pipeline themes, new ideas, identifying trends, delivering results/profitability, and developing plan for direct‑to‑consumer media. This position has responsibility towards achieving at large scale business results. Additionally, the position plays a critical role in developing customer‑centric multi‑touchpoint plans across channels, designed to deliver business objectives.

This position serves as a strategic team lead across multi‑level stakeholders.

• Owns large scale total testing pipeline for given product area(s) to improve media productivity utilizing direct marketing best practices.
• Oversees creative requests and approvals for creative development of assigned media.
• Accountable for building plans to achieve strategic and financial objectives.
• Communicates results and forecast for given media.
• Identify trends in the business or market that will impact media productivity and provide recommendations for addressing.
• Supports leader in overseeing external agency vendor relationships, holding them accountable to performance expectations and adding value to business.
• Leads through others to deliver business performance improvements.
• Ability to lead complex projects with broad cross‑functional impact, including introduction of new go‑to‑market programs.
• Live into and exhibit cultural norms, as measured independently, through peer 360 feedback, and manager observation.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

• Bachelor's degree in Marketing, Business Administration, or equivalent work experience.
• 5+ years of related experience managing direct‑to‑consumer media. Strategic direct mail and/or email marketing required. Consumer pre‑market research knowledge desired.
• Experience collecting data, creating action plans, and implementing process changes.
• Demonstrated expertise in planning, managing, and directing employees and/or external vendors.
• Experience owning direct‑response media results and financials, creating action plans and recommending media testing calendar. Familiar with A/B methodology and how to leverage marketplace learnings.
• Strong analytical mindset and background designing and measuring tests within marketing team lens.
• Strong project management skills.
• Comfortable with ambiguity.
• Demonstrated ability at building new processes/procedures that are collaborative and extendable.
• Agile project methodologies and management a plus.

If you’re ready to help make a difference, apply today. A resume is required to apply. Tru Stage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. Tru Stage recruiters use the screening score as a guide to further evaluate candidates;

the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

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At Tru Stage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace…